Job Description

Description :

Affiliate Marketing Manager

Groupe Dynamite is a leading fashion digital retailer with two brands at the heart of our success, Garage and Dynamite. With over 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion since 1975.
Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognized for their entrepreneurial spirit.

Job summary

The role of Affiliate Marketing Manager is to act as the day-to-day strategic and executional lead for the Garage and Dynamite affiliate marketing programs, as directed by the Digital Marketing Director. This role is key in delivering our ambitious growth plans in North America with direct responsibility for multi-million dollar revenue targets, as well as informing the ongoing development of a market-leading strategy and process in a fast-changing and exciting industry.

Your responsibilities

• Actively participate in the formulation of a comprehensive and ambitious affiliate growth strategy;
• Drive the day-to-day delivery of that strategy across all existing sites across North America (and any further new additions);
• Develop and deliver weekly, monthly, quarterly and annual KPIs by territory;
• Deliver regular, accurate media performance reporting to key stakeholders both digitally and verbally, representing affiliates at all key cross-functional meetings;
• Constantly monitor performance across all media and territories, taking rapid, data-driven decisions to optimise performance.
• Work closely with the Insights department to create meaningful, insightful, actionable reporting;
• Build strong working relationships with Brand Marketing, Consumer Digital Marketing, and PR to develop integrated plans for key sales periods and new opportunities;
• Monitor and report on competitor strategies and behaviour;
• Build and maintain a balance of network/agency and direct affiliate relationships in order to best understand and serve their individual needs and priorities;
• Monitor and keep abreast of latest digital technology and media channel opportunities.

Your qualifications

• Minimum of 3 years proven experience as an Affiliate Manager or Senior Affiliate Executive within a complex retail organisation and/or an affiliate marketing agency;
• Strong understanding of affiliate marketing best practices and performance metrics;
• Track record of working to revenue and margin growth targets within a complex international retail business;
• Demonstrable data analytics skills and experience;
• Knowledge of standard and current affiliate industry practices (with a willingness and aptitude to continually learn);
• Experience with marketing channel tracking, reporting and attribution;
• Good level of familiarity with affiliate network interfaces (e.g. Impact, Rakuten, etc.);
• Prior experience in delivering complex messages to a senior audience;
• Experience working with Google Analytics;
• Proven track record of driving revenue growth through affiliate marketing campaigns;
• Knowledge of influencer marketing is a plus;
• Strong organizational and influencing skills;
• Autonomous and proactive;
• Strong problem-solving skills;
• Team player.

Over and above a competitive salary and bonus plan, registered retirement savings, and flexible group insurance with personalised coverage that meets your needs, you will be at the forefront of a growing organisation that understands the importance of investing in people. You and your family can enjoy our employee discount at Garage and Dynamite, private sample sales throughout the year and many other exciting perks, including a very flexible vacation program.

Our promise:
No day will be like the last\xe2\x80\x94we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates who are retained will be called for an interview.

Groupe Dynamite