Job Description

Job Title: Communications Advisor, Social & Digital Media

Company, Department: Nova Scotia Power, Corporate Communication & Public Affairs

Location: Halifax, NS \xe2\x80\x93 Hybrid

Type of Employment: Regular, Full Time

Closing Date: July 11th, 2023

Reference Number: 11452

At Nova Scotia Power, our team is working together with our customers and stakeholders towards a cleaner energy future for communities across the province. We\xe2\x80\x99ve already made significant progress together, and there is a lot of important work still ahead as we continue our path to achieve 80% renewable energy by 2030.

There has never been a better time to join the Corporate Communications team at Nova Scotia Power, and to help us tell the story of the technology, innovations and the people who are driving and supporting Nova Scotia\xe2\x80\x99s clean energy transition.

As the Communications Advisor, Social and Digital Media, you will join the Corporate Communications team, reporting to the Manager, Communications & Brand Strategy. Your role will be focused on the management of our social and digital channels, and the development of content that tells our story and engages customers.

As part of this role, you will also provide support to the Senior Advisor, Communications on media relations activities as needed.

This role requires flexibility of work hours as well as providing support during storms and major outages. Weekend on-call responsibilities on a rotational basis are also shared across the Corporate Communications team. Compensation for this work is provided according to company policy.

Key Responsibilities

CONTENT MANAGEMENT AND PRODUCTION

• Responsible for the execution of Nova Scotia Power\xe2\x80\x99s content strategy through digital communications channels.
• Contribute to content production by ideating social media content concepts, supporting direction and production of video content, and developing blog articles.
• Manage and update web content using CMS, ensuring all content aligns with brand voice and tone.
• Build and maintain effective working relationships with internal teams to support content needs, including those in Customer Care and Customer Solutions.
• Monitor trends in social media tools, applications, channels, and strategy.

MEASUREMENT AND ANALYTICS

• Responsible for reporting, including summarizing trending conversation, and identifying issues and hot topics.
• Identify and escalate customer issues and trending social media conversations.
• Summarize community reaction to hot button issues and liaise with internal stakeholders to develop messaging and communications recommendations.

COMMUNITY MANAGEMENT AND MONITORING

• Collaborate with Corporate Communications team to develop key messages for social media FAQs, and ensure messaging is consistent and aligned with brand voice.
• Monitor customer interactions and identify community management opportunities for engagement and audience growth.
• Provide social media support during storms, major outages, and issues response.

SUPPORT FOR MEDIA RELATIONS

Provide support for media relations, including:

• Working with internal teams to prepare responses and statements for media in a timely fashion.
• Identifying and leveraging proactive opportunities to share stories of work/projects happening in communities across the province to keep our customers informed.
• Support on other tasks and activities as needed.

Qualifications

Skills and Capabilities:

• Social media management experience, including content creation and channel management.
• Possess outstanding writing skills, with the ability to champion brand voice.
• A strong understanding of the nuances of each social media channel, and how social contributes to overall brand reputation.
• Sound judgement when handling challenging customer and communications issues.
• Highly organized, with the ability to problem-solve, make decisions, and escalate to management when needed.
• Passionate about storytelling and creative content, and in-touch with social media trends and content formats.
• Understands the importance of analytics, with the ability to make data driven decisions as part of content planning process.
• Experience in working with agency partners and/or cross functional teams.

Education and Experience:

• Undergraduate degree, or diploma, with a focus in communications, digital marketing, or related subject area.
• A minimum of two years of experience creating and executing successful social strategy/content.
• Demonstrated relevant experience with focus on social media management, content creation and social/digital monitoring, analysis, and reporting.
• Demonstrated experience working with external vendors and cross functional teams.

Why join our team at Nova Scotia Power?

• Flexibility: Hybrid work model with flexible remote workdays.
• Health & Wellbeing: A comprehensive benefits plan, access to a free on-site fitness centre. Employee and Family Assistance Program, Perkopolis Membership, parental leave top-up plan and wellness benefits.
• Grow Your Career: Opportunities to advance within and between our affiliate companies, a focus on employee development and available sponsored education programs.
• Community Engagement & Care: Corporate investments in the places where our people live and work, mentoring opportunities, fundraising-matching & volunteer programs, and scholarships for children of employees.
• Competitive Compensation: A comprehensive benefits plan, short-term incentive plans and employer matching RRSP contributions.

At Nova Scotia Power, we\xe2\x80\x99re committed to providing safe, reliable electricity so that our customers and communities can thrive. We work across the province, from Yarmouth to Wreck Cove, to prevent power outages and to strengthen our electrical system\xe2\x80\x94for today, and for the future.

As a subsidiary of Emera Inc, we provide 95% of the generation, transmission, and distribution of electrical power to approximately 540,000 residential, commercial, and industrial customers. Our company is focused on new technologies to enhance customer service and reliability, reduce emissions, and add renewable energy.

We are proud to live and work in Nova Scotia. It\xe2\x80\x99s why we work to understand how we can give back meaningfully, support local organizations and work collaboratively to enhance the communities we call home.

We believe that every unique perspective should be valued and that everyone should have a sense of safety and belonging\xe2\x80\x94at work, and in our communities. Leveraging the thoughts of a diverse workforce helps us to be innovative and provide the best service to our customers.

If working in an environment focused on innovation, safety and putting customers and community first inspires you, we want to hear from you. Apply by July 11th, 2023, and tell us what excites you about this role.

Diversity, Equity, and Inclusion at Emera: At Emera we value diversity, equity, and inclusion. We strongly encourage applications from all qualified candidates, including persons who identify as racially visible, Indigenous, persons with disabilities, women in underrepresented roles and members of the 2SLGBTQ+ community. Applicants from these equity groups may self-identify through the online application process. Emera supports candidates and employees with access and accommodation needs.

Recruitment and Promotion Policy: When filling vacant positions, we are determined to hire the best candidates available. We are committed to providing employees with a fair and equal opportunity to compete for jobs. Hiring and promotion of employees is based on skills, capabilities, knowledge and demonstrated abilities.

As part of our commitment to health and safety, we continue to closely monitor and adjust our pandemic response as needed based on public health guidance, current epidemiology, and considerations regarding business continuity. At this time the Emera Vaccine Policy, which outlines the requirement for all Nova Scotia Power employees to be fully vaccinated for COVID-19 and provide corresponding proof, has been suspended. This policy may be reinstated in the future, either in full or in part, at the discretion of the Company, and employees will be required to demonstrate compliance. Any non-compliance could result in disciplinary action up to and including termination of employment.

Finally, we understand that experience comes in many forms. We\xe2\x80\x99re dedicated to adding new perspectives to the team - so if your experience is close to what we\xe2\x80\x99ve listed above, please consider applying. If you don\xe2\x80\x99t quite see yourself in this role but want to join our team, please set up a to learn about future opportunities!

Nova Scotia Power