Job Description

About Us

We are a high-growth, entrepreneurial environment supporting two distinct, impactful businesses: T

he Student Works Management Program (SWMP)

and a leading

Women's Health and Lifestyle Coaching

company.

The Student Works Management Program

builds the next generation of young leaders by teaching university students how to grow a business while completing their degrees full-time.

She's Better Than Ever

is a premium 1-1 health and lifestyle coaching business helping high-performing women in their late 20s achieve sustainable fat loss, food freedom, and confidence as they prepare for major life transitions like career advancement, motherhood, or marriage.

This role is the operational hub connecting both ventures.

It is based out of our

home office

in a relaxed yet fast-paced setting. You'll have direct access to both founders and the opportunity to make an immediate impact by driving efficiency, supporting growth, and elevating the client experience across two exciting brands.

Role Overview

We're seeking a dynamic, tech-savvy coordinator who thrives on variety and loves solving problems. You'll split your time between supporting a VP who manages large-scale operations for a student entrepreneurship program and working with a health coach to build a movement around food freedom for women.

This isn't a typical coordinator role - you'll toggle between crafting Instagram DMs for wellness leads, designing training presentations for student entrepreneurs, coordinating podcast appearances, and optimizing client onboarding. If you love wearing multiple hats and want exposure to both creative wellness business AND structured operations, this is your dream role.

Core ResponsibilitiesSTUDENT WORKS MANAGEMENT PROGRAM SUPPORT (40%)

Operations & Systems Management

Manage updates and maintenance of operating systems, documentation and training materials Draft and send internal communications to keep the team aligned (weekly memos, training rollouts, policy updates) Revamp internal presentations and training document templates to ensure professional, consistent branding Keep projects on track by managing timelines, organizing materials, and coordinating meetings

Marketing & Partnership Development

Execute email marketing campaigns for outbound outreach Assist in managing partnerships with external businesses to identify recruiting and cross-promotional opportunities Monitor and respond to comments/reviews on Business Google Pages Maintain executive LinkedIn presence and YouTube channel with relevant content

Event & Community Coordination

Coordinate company virtual events, including logistical planning, managing invitations, and alumni speaker engagement Research and book venues for workshops, conferences, and internal team meetings

SHE'S BETTER THAN EVER COACHING SUPPORT (40%)

Sales & Lead Generation

Personalized direct messages on Instagram and other social platforms, including personalized follow-ups with warm leads who haven't booked calls yet Create and implement automated follow-up sequences to move leads through the sales pipeline Track lead conversion metrics and optimize messaging based on performance Future responsibility: Cold calling prospects

Content & Marketing Coordination

Content planning and scripting across YouTube, LinkedIn, Instagram, and TikTok (focused on sustainable fat loss, food freedom, anti-diet messaging for high-performing women) Schedule posts, monitor engagement metrics, respond to comments and DMs authentically Build community by engaging with target audience and potential clients in the wellness space

Podcast Growth Strategy

Research target wellness and women's podcasts (5K-50K downloads range) Craft personalized pitch emails that reference specific episodes and demonstrate authentic interest Manage booking calendar and coordinate guest appearance logistics

Client Fulfillment & Experience

Lead and optimize the entire client onboarding process for new 1-1 coaching clients (welcome emails, DocuSign contracts, platform setup, welcome calls) Manage the platform migration project - moving all client data, workout plans, and nutrition resources to new coaching platform Execute client appreciation program: coordinate personalized milestone gifts, handwritten thank-you cards, celebration packages for client wins Design professional presentation materials, slides, and visual assets for new course content and coaching modules Prepare materials and logistics for speaking engagements (slide decks, handouts, pre-event promotion)

EXECUTIVE & HOUSEHOLD SUPPORT (20%)

Since this role is based in our home office, occasional personal/household support helps keep operations running smoothly. These tasks include but are not limited to:

Proactively manage calendars across both businesses, resolving scheduling conflicts Arrange domestic and occasional international travel (flights, accommodations, detailed itineraries) Maintain a central tracking system for open personal and business projects to ensure deadlines are met Handle sensitive correspondence and organization of digital and physical assets Light vendor coordination for home office needs (scheduling maintenance, repairs, ordering supplies) Track and organize personal and business expenses in spreadsheets for monthly reporting

Ideal Candidate ProfileMust-Haves:

Tech-savvy problem solver

- You light up when you find a way to automate something or streamline a clunky process

Exceptional writer

- Can craft compelling Instagram DMs that convert, professional corporate memos, empathetic client communications, and persuasive podcast pitches

Social media native

- Deep understanding of Instagram, TikTok, LinkedIn, and YouTube; you know what performs and why

Self-starter with ownership mindset

- You don't wait to be told; you see what needs to be done and do it

Master juggler

- Comfortable context-switching between creative wellness content and structured operational tasks without missing a beat

Detail-oriented executor

- Nothing falls through the cracks when you're managing it

Emotionally intelligent

- Can write with empathy for women struggling with food/body image AND communicate professionally in corporate environments

Reliable transportation

- Able to work in-person in Toronto, ON. (Neighbourhood - Annex/Little Italy)

Nice-to-Haves:

Experience with AI to optimize processes and increase efficiency Experience in coaching, wellness, or personal development industries Background in operations, project management, or supporting executive leadership Familiarity with CRM systems (Go High Level), project management tools (Monday.com) and design software (Canva) Understanding of content marketing, email marketing, and sales funnel optimization Genuine interest in entrepreneurship, student development, health, or wellness

Personality Traits We're Looking For:

?

Proactive & resourceful

- You anticipate needs and solve problems before being asked?

Flexible & adaptable

- You thrive in variety and can pivot between tasks seamlessly?

Mission-driven

- Excited about helping student entrepreneurs AND women transform their relationship with food?

Growth-minded

- You see challenges as learning opportunities?

Professional yet personable

- Can match tone whether you're writing a corporate memo or an empathetic DM?

Energized by variety

- The thought of doing the same thing every day sounds boring to you

Logistics

Position Type:

Part-time (30 hours/week) with the potential for more

Work Split:

~40% Student Works | ~40% She's Better Than Ever | ~20% Executive/Shared

Location:

In-person in Toronto, Ontario home office (some flexibility for focused deep work remotely)

Schedule:

Flexible hours with core availability 10am-4pm EST for real-time collaboration; some evening/weekend availability for event coordination as needed

Compensation:

$20-28/hour CAD based on experience

Start Date:

As early as October 14

Growth Path:

Potential to grow into full-time Operations Manager role (35-40 hours/week) as businesses scale, or specialize more heavily in one business area based on your strengths and interests

To Apply

Send the following to

"jobs@shesbetterthanever.com"

with the subject line:

"EA Application - [Your Name]"

1. Your Resume

Highlighting relevant experience in operations, marketing, sales support, or executive assistance

2. Brief Cover Letter (300 words max)

Answer these three questions:

Why does this dual-business support role appeal to you specifically? Tell us about a time you improved a system or process - what was broken and how did you fix it? How do you handle context-switching between completely different types of work (e.g., creative content vs. operational tasks)?

3. Portfolio or Examples (if applicable)

Writing samples that show range (social media captions, professional emails, DM scripts) Examples of systems/automations you've built Any content you've created or campaigns you've managed Before/after of a process you improved

Bonus Points:

Record a 60-90 second Loom video introducing yourself and explaining why you'd be great for this role. (Not required, but we love initiative!)

Applications are reviewed on a rolling basis. The right person matters more than the perfect timeline, so if this sounds like you, don't wait - apply today!

Questions Before Applying?

"What if I'm stronger in operations than marketing (or vice versa)?"

That's okay! We'll lean into your strengths while helping you develop in growth areas. This role is designed to build both skill sets.

"Do I need experience in both coaching AND student programs?"

Nope. We care more about your ability to learn quickly, write well, and solve problems than industry-specific experience.

"What does 'in-person' really mean? Am I there 5 days a week?"

Expect 3-4 days/week in the home office, with flexibility for focused work from home on tasks like content planning or documentation.

"Can this become full-time?"

Absolutely. If you're excellent and both businesses keep growing at current pace, we'll need 35-40 hours/week within 6-9 months.

We're excited to meet you!

Job Type: Part-time

Pay: $22.00-$28.00 per hour

Expected hours: 20 - 30 per week

Work Location: In person