Job Description

Growth Guru: Youxe2x80x99re a strategic leader in digital marketing with a proven track record of scaling acquisition and eCommerce performance. Youxe2x80x99ve led teams, developed high-impact strategies, and optimized customer journeys that convert at every stage, from first click to final purchase. Fluent in the full funnel, you know how to turn data-driven insights into skyrocketing sales while mentoring and guiding teams to execute at the highest level. If that sounds like you, herexe2x80x99s your next bit opportunity:AlgaeCal is searching for a top-tier Acquisition & Ecommerce Senior Lead to join our team and propel our revenue growth to new heights.Small print here xe2x87x92 Wexe2x80x99re an eCommerce company. So, we want you to have eCommerce experience. Lots of it. So if you donxe2x80x99t love digital marketing the way Trump loves tariffs, you probably shouldnxe2x80x99t read any further.Still here? Okay thenxe2x80xa6This job will give you ALL the feels:At AlgaeCal, wexe2x80x99re driven by a single idea. To end the fear of bone loss. In the United States, an estimated 54 million people have low bone density.The good news? AlgaeCal has the worldxe2x80x99s only clinically-backed natural solution to this problem. We give hope to everyone worried about bone loss. If that excites you, youxe2x80x99ll find no better place to continue your career than at AlgaeCal.This job might be for you if youxe2x80x99ve gotxe2x80xa6

• 5+ years of leadership experience driving revenue via Performance Digital Media in an eCommerce environment. Youxe2x80x99ve led teams, provided direction, and ensured continuous improvement in conversion rates, CPAs, ROAS, optimized design, and basket building. Under your expert guidance, teams have tested, tweaked, and fine-tuned thousands of pages to turn clicks into conversions.
• A Yoda-like ability to make strategic, data-driven decisions. When we look at your resume, wexe2x80x99ll see proven experience in capturing target audiences and crafting cross-channel marketing campaigns that engage, educate, and inspire both leads and customers to make a purchase.
• Strategy that converts like a tent revival. Show us how youxe2x80x99ve increased the conversion rates of landing pages, websites, and shopping carts. Therexe2x80x99s no ifs, ands, or buts about it - youxe2x80x99ll need at least 5 years of leadership experience in digital marketing, to succeed in this role.
• A brain the size of a small planet! In this role, youxe2x80x99ll need to think imaginatively and act strategically to drive sales.
• A results-driven approach to digital media spend. Youxe2x80x99ve overseen budgets, worked closely with Paid Media teams, and know how to allocate resources for maximum efficiency and ROI.
• A track record of leadership and mentorship. Youxe2x80x99ve trained junior marketers, led cross-functional teams, and helped others grow into their roles.
• From top-of-the-funnel awareness to the decisive conversion point, you intricately understand how to position content that smoothly guides our audience down the sales funnel, turning curious visitors into loyal customers.
• Experience in full-funnel marketing. You understand that paid social, paid search, paid display, paid video, affiliates/influencers, and direct mail donxe2x80x99t work in silos. You know how to integrate these channels into a seamless customer journey that maximizes ROAS.
• A thick portfolio that demonstrates your mastery of all-things eCommerce. Sorry, but if you have to Google what a xe2x80x98heatmapxe2x80x99 is; or donxe2x80x99t know how to run an xe2x80x98A/B Testxe2x80x99, then this isnxe2x80x99t the job for you.
• A detectivexe2x80x99s eye for revenue leakage. Coupon abuse, friction in the checkout process, poorly timed popupsxe2x80x94you can spot the problems and fix them before they drain sales.
• An encyclopedic knowledge of todayxe2x80x99s Adtech nuances, remarketing strategies, attribution, martech, and the digital landscape in the U.S.
• A solid understanding of UI/UX. This isnxe2x80x99t essential, but itxe2x80x99s a definite plus. (And yes, we might swoon if you have it.)

Now, time to be honest: is this really you? If youxe2x80x99re nodding your head and feeling that flutter of excitement, then we canxe2x80x99t wait to meet you.Other Qualities Youxe2x80x99ll NeedAt AlgaeCal wexe2x80x99re going to insist that you have these 3 qualities:

• Youxe2x80x99re humble--you put the team and othersxe2x80x99 needs ahead of your own
• Youxe2x80x99re hungry to learn more
• Youxe2x80x99re people smart--in the sense that youxe2x80x99re a great teammate

The truth is, if you donxe2x80x99t have these qualities you wonxe2x80x99t last long at AlgaeCal. So if youxe2x80x99re missing one of them, be honest. Save yourself a lot of headaches and skip to a job posting that is a better fit for you.What Will You Earn?We believe in rewarding top talent. So letxe2x80x99s talk about salary once wexe2x80x99ve had the chance to get to know you better. Rest assured, wexe2x80x99re generous and offer above-market pay for the right person. If you bring the skills and experience, wexe2x80x99ll make sure the compensation reflects that.Youxe2x80x99ll also enjoy the following benefits:

• A generous healthcare package
• Monthly team events and activities
• Flexible Stat Holidays with the option to bank days for later use
• Weekly team lunches
• Casual dress code
• Incredible dog friendly, Yaletown office one block from SkyTrain
• Remote working is okay with us too.

And above all, youxe2x80x99ll join a team that youxe2x80x99ll never want to leave. Culture is everything to us. Yes, we work extremely hard to change as many peoplexe2x80x99s lives as possible. But we know how to have fun and reward ourselves too.How To ApplySo, do you have what it takes to become the next member of team AlgaeCal?Job opportunities like this donxe2x80x99t come along often, and wexe2x80x99ve got a lot to offer our successful applicant. So, to make sure our future Acquisition & Ecommerce Team Lead is the real-deal, will be a great fit, and will thrive at AlgaeCal, we ask a little more than your run-of-the-mill job application:If this sounds like a position for you, please respond to this advertisement with your resume and cover letter. Please, read carefully:1. Write a cover letter addressing: * Why are you the best Acquisition & Ecommerce Team Lead for this role? Give quantifiable examples of related achievements.

• Describe why you fit perfectly with our values. Read them here:
• What's the toughest challenge youxe2x80x99ve ever overcome in your life? How did you overcome it?
• What are the last three books youxe2x80x99ve read?
• What do you do for fun?

2. Explain what youxe2x80x99re doing now for a job: * If you donxe2x80x99t have one, explain why.

• If you have one, explain why youxe2x80x99re looking elsewhere.

3. Upload your cover letter and resume * Ensure that your cover letter and resume are saved and sent as one file.Yes, our hiring process is challenging, but itxe2x80x99s our way of selecting the best--and your way of ensuring your AlgaeCal teammates are tops.Click the xe2x80x9cApply Nowxe2x80x9d button on this page and upload your cover letter and resume.***Note: Please include your cover letter WITH your resume in one document. Applications without a cover letter will not be read!***We are looking to hire as soon as we find the right person, so act quickly and you can also expect a prompt response.

AlgaeCal