Job Description

Company Description
At Starcom, we are the Human Experience Company. We know brands will only thrive if they anticipate people\'s desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will win by knowing and treating them as human beings. Over the past couple of years, we have been building something different by transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we\'ve been shaping Starcom to be the media agency of tomorrow. One that both you and I want to work at. We also work very hard in creating a truly inclusive and empathetic culture, one where our talents feel empowered to voice their opinion, do their best work, all while having a good work life balance.
As Account Director, your primary role is to deliver results for our clients. You will use data to filter all decisions and will be responsible for the full implementation of plans from strategy through to online and offline execution. You will lead cross functional team of performance media specialists to deliver integrated media plans across all channels including digital integrated campaigns. You will be the senior client lead and oversee all storytelling communication with senior marketing leads on their respective lines of business.
Responsibilities:

• Providing strong leadership to a cross functional team of performance media specialists to deliver successful media plans.
• This account needs someone with strong digital acumen across all stages of the funnel.
• Developing strong partnerships with senior client stakeholders to propel key projects, improve ways of working, and develop a deep understanding of their business
• Proactively identifying and implementing processes that make their operations smoother, easier, and more effective
• Promoting continuous optimization of the accounts and constantly seeking ways to improve campaign activity and marketing effectiveness
• Collaborating with the wider team to plan and execute strategies that deliver on marketing objectives while being in budget and on time, in response to client briefs
• Building of cutting-edge strategies and tactical plans to drive brand and product acquisition
• Developing budget allocations across media and building media mix scenarios - resulting in strategic and effective media plans
• Ensuring finance and compliance requirements are followed \xe2\x80\x93 including oversight of budget pacing to make sure planned and billed dollars are delivering against forecasts
• Mentoring performance media manager and extended team, running of semi-annual review and identifying of opportunities for development
• Providing support to Group Account Director and COE leadership to deliver portfolio best practices and thought leadership

Qualifications

• Bachelor\'s degree or college diploma with a concentration in advertising, marketing, business administration, communications or related area
• 7+ years of progressive levels of responsibility, with emphasis on digital and performance media
• Strong business acumen and experience in a data driven performance marketing environment
• Advanced understanding of online and offline channels - online video, programmatic, social media, paid search, TV, radio, OOH
• Ability to express complex ideas simply and concisely
• Excellent communication skills \xe2\x80\x93 written, verbal and presentation
• Ability to manage multiple projects simultaneously with competing deadlines
• Strong organizational and problem-solving skills and attention to detail
• Willingness and eagerness to learn, adopt new technologies and solutions and take on new opportunities
• Demonstrated quantitative and analytical skills with the ability to embrace a role that requires a mix of art and science
• Proficiency in Microsoft Office and advanced working knowledge other campaign management processes and tools \xe2\x80\x93 Prisma, DDS, Mediatools, Ad Ops, etc.
• Experience working in the Financial category, completion of Facebook Blueprint and any Google Certifications a strong asset

Additional Information
Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.