Job Description

Company Description

We are the Human Experience Company !

We know brands will only thrive if they anticipate people's desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will win by knowing and treating them as human beings.

Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture. As the Human Experience company we are pleased to offer the opportunity to work from anywhere in Canada.

Publicis Media Canada is proud to be Great Places to Work(TM) certified and recognized with Best Workplaces(TM) for Today's Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You'll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.



As Account Director, your primary role is to deliver results for our clients You will use data to filter all decisions and will be responsible for the full implementation of plans from strategy through to online and offline execution. You will lead cross functional team of performance media specialists to deliver successful digital led integrated campaigns. You will be the senior client lead and oversee all storytelling communication with senior marketing leads on their respective lines of business.

Responsibilities

• Providing strong leadership to a cross functional team of performance media specialists to deliver successful digital led integrated campaigns
• Developing strong partnerships with senior client stakeholders to propel key projects, improve ways of working, and develop a deep understanding of their business
• Proactively identifying and implementing processes that make their operations smoother, easier, and more effective
• Promoting continuous optimization of the accounts and constantly seeking ways to improve campaign activity and marketing effectiveness
• Collaborating with the wider team to plan and execute strategies that deliver on marketing objectives while being in budget and on time, in response to client briefs
• Building of cutting-edge strategies and tactical plans to drive brand and product acquisition
• Developing budget allocations across media and building media mix scenarios - resulting in strategic and effective media plans
• Ensuring finance and compliance requirements are followed - including oversight of budget pacing to make sure planned and billed dollars are delivering against forecasts
• Mentoring performance media manager and extended team, running of semi-annual review and identifying of opportunities for development
• Providing support to Group Account Director and COE leadership to deliver portfolio best practices and thought leadership

Qualifications

• Bachelor's degree or college diploma with a concentration in advertising, marketing, business administration, communications or related area
• 8+ years of progressive levels of responsibility, with emphasis on digital and performance media
• Strong business acumen and experience in a data driven performance marketing environment
• Advanced understanding of online and offline channels - online video, programmatic, social media, paid search, TV, radio, OOH
• Ability to express complex ideas simply and concisely
• Excellent communication skills - written, verbal and presentation
• Ability to manage multiple projects simultaneously with competing deadlines
• Strong organizational and problem-solving skills and attention to detail
• Willingness and eagerness to learn, adopt new technologies and solutions and take on new opportunities
• Demonstrated quantitative and analytical skills with the ability to embrace a role that requires a mix of art and science
• Proficiency in Microsoft Office and advanced working knowledge other campaign management processes and tools - Prisma, DDS, Mediatools, Ad Ops, etc.
• Experience working in the Financial category, completion of Facebook Blueprint and any Google Certifications a strong asset

Additional Information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.