Job Description

William Thomas Digital is building Canada\'s leading Digital Messaging and CRM consultancy. We help forward-thinking organizations including some of North America\'s leading brands communicate relevant and personalized messaging and deliver extraordinary customer experiences regardless of channel or lifecycle stage.

We are currently seeking an Account Director, CRM to plan and execute on all aspects of data-driven marketing and digital messaging campaigns. The Account Director, CRM will liaise between clients and cross-functional internal teams, lead the timely and successful delivery of our solutions according to customer needs; and improve on the client-agency experience. The ideal candidate is able to identify customer needs, translate those needs into solutions and inspire internal teams, to deliver best-in-class work.

Responsibilities:

General Summary:

• Responsible for the ownership of one or more core accounts/clients within a focused industry discipline
• Act as a trusted advisor with senior client stakeholders (VP, Director, Manager) and internal partners
• Support the Group Lead in developing value-added communications, thought-leadership, strategic counsel, industry knowledge to our client partners and internal team members
• Be able to articulate with confidence and credibility your knowledge of your client\'s business, their industry and the work we do at WTD to help them achieve their business goals
• Own and manage explicit revenue targets, pipeline of projects and overall financial success of your client(s) and project-level margins
• Forecast short, medium and long-term revenue goals for your client(s) and the implications related to project dates, resource needs, etc.
• Manage and oversee the development of proposals and SOWs that solve complex business problems for your clients
• Manage and oversee all client deliverables and be on the front-lines with regards to meeting and exceeding all client expectations working with your delivery, technology and strategy partners internally
• Lead the working team by acting as a leader who can generate excitement for our clients, work and agency

Planning and Strategy:

• Support your Group Lead to develop the long-term vision for data-driven personalization within the overall context of your client\'s marketing communications plan
• Contribute to the annual account planning process and its ongoing activities, success metrics, etc. for your specific client(s)
• Be seen as a significant contributor to your assigned client(s) ongoing planning process and as a strategic partner that can help them solve their most complex business problems
• Working with your Group Lead and internal SMEs to regularly lead and develop proactive strategic recommendations/presentations to achieve your client(s) marketing and business goals.
• Regularly lead and develop proactive POVs on your client(s) industry including trends, competitive understanding and the impact that it has on your client(s) business
• Manage and grow your book of business with existing client(s) and achieve your top-line revenue, overall profitability and other financial metrics/targets assigned to your client(s)
• Manage with accuracy and in real-time your pipeline of work leveraging the CRM tools at your disposal
• Lead, support and contribute (when necessary) any new business pursuits

Requirements:

• 7-10 years of progressive CRM account management experience within an agency environment
• Strong understanding of leading enterprise marketing technology and CRM data platforms
• A strong understanding of an enterprise digital ecosystem and experience in digital transformation
• Strong negotiation skills
• Strong organizational skills
• Proven success leading and growing organic client business

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). We will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

William Thomas Digital