Job Description

Sponsorship: GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE IF YOU WILL NEED IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
Work Arrangement:
Hybrid: The position does not require an employee to be onsite full-time to perform most effectively. The employee's role enables them to work at a GM facility, or off-site as frequently as needed or desired.
Our Vision
Were dedicated to achieving our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for people who are passionate about helping us create safer, better and more sustainable solutions for personal mobility. Our bold vision wont happen overnight, but just as we transformed how the world moved in the last century, we are committed to transforming how we move today and in the future.
Why Work for Us
Our culture is focused on building inclusive teams, where differences and unique perspectives are embraced so you can contribute to your fullest potential as you pursue your career. Our locations feature a variety of work environments, including open work spaces and virtual connection platforms to inspire productivity and flexible collaboration. And we are proud to support our employees volunteer interests, and make it a priority to join together in efforts that give back to our communities
General Motors is transitioning to an all-electric future, and we are making strides on our commitments to expand EV access, electrify beyond the vehicle and help ensure that our climate action is as equitable and inclusive as the company. From reducing current vehicle emissions to building innovative batteries with our Ultium Platform, we are committed to responsible leadership.
GM Canadas sales success continues to grow with Chevrolet, Buick, GMC, and Cadillac. As one of the leaders in the Automotive Industry in Canada as well as around the world, we are delivering what Canadians are looking for, setting new records with our brands, and building on our sales momentum!
The Role:
The Marketing Co-Op student will support the Buick, GMC and Chevrolet brands in Canada, including the launch of new vehicles (ICE & EV). Expect frequent interaction with GM Canadas Leadership Team as well.
Key Responsibilities:
Competitive analysis and insights (online and in-person)
Active role in planning and implementing launch events
Assist with advertising launches
Assist with development of content for various channels
Assist with research, program evaluation, analytics, and uncovering insights
Coordinate activities across functions including PR, Finance, Legal, Sales, Customer Care, and US counterparts
Support the execution of brand sponsorship events including auto shows and product reveals
Enthusiastically embrace other assignments that may arise including:
Assist vehicle marketing teams with market analysis
Assist advertising team with media partnerships and evaluations, and experiential partnerships
Assist with employee/dealer/field communications
Special assignments as required
Required Qualifications:
Pursuit of a Bachelor's (3rd or 4th year, qualified 2nd year with very strong related Co-Op experience will be considered) degree in the following areas: Business, Marketing, Finance
Able to work fulltime, 40 hours per week in Canada, and for 8 or 12-month term (2-3 consecutive semesters) starting September 2024
Have a valid Full Class G Ontario drivers license, or equivalent Canadian out-of-province license
Preferred Qualifications:
Previous related sales and marketing work experience, or Co-Op terms
Previous experience in automotive, or a strong curiosity about the industry
Willingness to travel and relocate across Canada should full-time opportunities be offered
Desired Skills:
Outstanding leadership, interpersonal, and relationship management skills with the ability to effectively collaborate with varying levels of the organization
Excellent written and verbal communication skills with the ability to distill complex subjects to a wider audience
High level of integrity, ability to deal with ambiguity, takes initiative/self-directed
Evidence of strong character with integrity, honesty, accountability and trust
Consistently demonstrates innovative thinking that is customer-centric
Excellent project management skills and the proven track record to manage numerous projects at any given
Possess strong organizational, problem-solving, and analytical skills
Fundamental digital literacy including understanding of MS Outlook, Word, PowerPoint with an emphasis on Excel
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statement
Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada, please advise if you require accommodation. General Motors of Canada values diversity and is an equal opportunity employer.