Job Description

Founded in 1974, Sipco is a privately owned Canadian company that specializes in manufacturing and marketing innovative and environmentally friendly solutions for the agricultural, industrial, and consumer markets. Sipco's leading product Hygrozyme-a powerful blend of concentrated, beneficial enzymes-is one of the best-selling horticultural enzyme formulas in the market. Sipco is growing and is looking to hire a West Coast Brand Representative to their team!
BRIEF DESCRIPTION OF JOB PURPOSE:
The West Coast Brand Representative will be responsible to drive Sales for all Sipco products across Western Canada and US. This will be accomplished by visiting retail and commercial clients on a regular basis, building and maintaining relationships as well as seeking out new opportunities for growth. You will be responsible for working with our distributor partners in executing SIPCO's sales and marketing plan at retail, distributor locations and commercial operations, educating the market including store personnel, distributor representatives and end-users, merchandising and generating social media content.
DUTIES AND KEY RESPONSIBILITIES:
Corporate

• Consistently embodies and models the adherence to the corporate values of the organization;
• Works effectively and relates well with others exhibiting a professional manner while striving

to maintain constructive working relationships;

• Protects and maintains strict confidentiality of the company, its products, formulations

and processes along with the personal information of all staff members;
Sales

• Provide outstanding customer service to retailers, distributors and end-users;
• Visit retail and commercial clients frequently to provide education and support.
• Must establish trust with partner channels contacts, build stronger and more valued customer

relationships.

• Ability to utilize sales process to uncover customer objections/concerns, and determine appropriate

solutions;

• Work closely with the Director of Business Development on new product developments through

sharing critical market intelligence for industry advancements and industry trends;

• Strong process discipline, ability to align planning objectives with a pipeline development process to

grow and develop market revenue;

• Frequent overnight travel ranging from 1-21 days per month to attend industry events, build

relationships at store level and expand brand awareness;

• Execute product knowledge sessions with store staff members, distributors and end-users;
• Introduce and demonstrate new products;
• Communicate directly with retailers and growers, provide samples for testing, collect data, photos

and testimonials for R&D and future marketing purposes;

• Input all customer and consumer data, activities and opportunities into CRM on a daily basis
• Provide weekly call reports, recapping your activities and successes for the week along with

competitive market conditions and customer feedback;

• Work effectively and relate well with others exhibiting a professional manner while striving to

maintain constructive working relationships;

• Communicate and work with various SIPCO departments as needed;
• Consistently embody and model SIPCO corporate values;
• Complete all reporting in a timely basis;
• Protect and maintain strict confidentiality of the company, its products, formulations and processes

along with the personal information of all staff members;
Quality / ISO

• Works in an ISO certified company and complies with all applicable ISO requirements including

Standard Operating Procedures (SOPs), Work Instructions (WIs) and quality assurance measures;

• Identifies non-conformances, initiating and resolving NCR's;

Continuous Improvement & Team Work

• Recommends and administers policies and procedures to enhance operations;
• Participates in weekly and monthly company meetings;
• Participates as a team player focused on the success and well-being of the company;
• Participates in and conducts cross training activities as required;

Safety

• Adheres to all work safe requirements as applicable.

KNOWLEDGE AND SKILL REQUIREMENTS:

• A University degree or college diploma in sales and/or marketing is preferred;
• Progressive experience of at least 3 years in Sales is a must;
• Knowledge of hydroponic, indoor and traditional/mainstream growing systems, gardening practices

and methods preferred;

• Excellent communication and relationship management skills;
• Highly evolved customer service skills;
• Effective presentation and public speaking skills;
• Strong computer skills;
• Own reliable vehicle;
• Must be able to travel to the United States;
• Valid driver's License.