Job Description

Degreed is the upskilling platform that fuels growth and innovation through lifelong learning. We bring together everything you need to learn and advance: LMSs, courses, videos, articles, projects, and real-world skill insights, matching you with opportunities that align with your skills, role, and goals.



For businesses, Degreed helps build a culture of learning that attracts, develops, and retains top talent, driving both individual and company success.



We believe learning is the key to unlocking opportunities. Our mission is to discover, empower, and celebrate the next generation of global expertise.



Join us in shaping the future of learning and workforce development!



The Website & Demand-Capture Manager is a modern growth marketer with strong technical chops, a deep understanding of digital acquisition, and a relentless focus on performance. This role blends technical execution with creative experimentation to drive qualified traffic, optimize conversion paths, and uncover new growth levers across the website and digital channels.



We're looking for someone who thrives in a fast-paced environment, leverages AI tools to move faster and smarter, and continuously evaluates emerging platforms, technologies, and tactics. This person is hands-on in HubSpot and GA4, fluent in digital media and SEO, and thinks like a performance marketer--with a growth hacking mindset and a clear focus on measurable outcomes.

Key Skills

Proficiency with

HubSpot CMS

,

Google Tag Manager (GTM)

,

GA4

,

Google Search Console

, and

SEMrush.

Strong technical foundation in

HTML

,

CSS

, and

PHP

for performance tuning and troubleshooting. Expertise in

website optimization

, including page speed, redirects, schema markup, sitemaps, and robots.txt. Experience with

UTM tracking

, campaign tagging, and marketing attribution. Solid understanding of

localization workflows

and global content management. Deep hands-on experience in

digital performance marketing

-- including A/B testing, SEO strategy and execution, landing page optimization, analytics dashboard creation, reporting automation, and lead flow alignment. Experimental mindset, with interest in

AI-driven growth tactics

and a

test-and-learn

approach. Strong cross-functional collaboration skills, especially with

Content

,

Product Marketing

,

Creative

, and

RevOps

teams. Experience managing agency relationships and holding partners accountable for results. Highly outcome-oriented, with a clear focus on performance, impact, and iteration.

Key Responsibilities

Website & Landing Page Management

+ Build, test, and maintain landing pages, forms, and CTAs using HubSpot CMS.
+ Ensure page performance, mobile responsiveness, accessibility, and UX quality using HTML, CSS, PHP.
+ Maintain brand consistency and high visual standards across web assets.
+ Use AI tools to accelerate copywriting, design iteration, and UX testing.

Manage website localization in partnership with the internal localization team.
+

Technical SEO & Site Performance

+ Own SEO infrastructure: metadata, schema markup, redirects, robots.txt, XML sitemaps.

Monitor and improve site speed, crawlability, indexing, and Core Web Vitals.

Manage Google Search Console and conduct regular site audits using tools like SEMrush.

Analytics, Tagging & Tracking

+ Own Google Tag Manager, conversion tracking, and event tagging.

Maintain consistent UTM taxonomy and campaign tagging across channels.

Collaborate on lead attribution and build dashboards to streamline reporting.

Evaluate and test tools to automate performance insights and reduce manual work.

Cross-functional Collaboration

+ Partner with Content Strategy to execute and evolve the SEO content roadmap.
Support CRO testing and landing page optimization with Marketing Ops.

Align with RevOps and Marketing Automation to ensure proper lead flow and attribution.

Collaborate with Product Marketing on positioning accuracy and updates.

Work with Creative to uphold brand consistency in all visual assets.

Proactively share new tools, tactics, and growth opportunities with the team.

Nice-to-Have Skills:

+ Experience running

paid campaigns

on LinkedIn, Google, or programmatic platforms. + Ability to optimize

campaign structure

, targeting, creative, and landing pages.
+ Collaborating with digital agencies to manage

budget pacing and reporting.

+ Testing and applying

AI tools

for ad performance and audience growth.

Compensation

We are committed to fair and equitable compensation practices.
The

total

pay range for this role is CAD 130,000 - CAD 150,000.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to: skill set, depth of experience, certifications, and specific work location.


###

Benefits

We take care of our people with a comprehensive benefits package designed to support your well-being, growth, and success.

View the full details here:

https://px.sequoia.com/globalcompanybenefits

#####

At Degreed, We Value

Diversity & Inclusion

- We celebrate diverse perspectives and backgrounds, fostering an inclusive environment where

everyone can thrive and contribute

.

Growth Mindset

- Learning is at the heart of what we do. We empower our employees to

continuously develop their skills and grow their careers

in alignment with their unique strengths and aspirations.

Collaboration

- The best ideas come from

working together

. We cultivate a culture of

open communication, teamwork, and shared success

.



By joining Degreed, you'll be part of a community that

values learning, collaboration, and meaningful impact

. If you're passionate about

driving change through upskilling and workforce transformation

, we encourage you to apply and contribute to our mission.



#####

Work Environment & Physical Demands

Degreed offers

flexible work arrangements

tailored to each role. Some positions are

fully remote

, while others follow a

hybrid model

for employees near an office. Please check the job details for role-specific requirements.

For remote and hybrid roles, you'll collaborate virtually using

tools like Zoom and Slack

. This role may require

prolonged computer use and stationary work

, with the ability to interpret

written and verbal communication effectively

.

We are committed to

creating an inclusive and adaptable work environment

that enables every team member to

thrive and do their best work

.



#####

Additional Information

Degreed is an

equal opportunity employer

committed to fostering a workplace

free from discrimination and harassment

. We do not discriminate based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all aspects of employment, including

recruitment

,

hiring

,

career development

,

compensation

, and

training

.

Accessibility & Accommodations

- We are dedicated to

full inclusion

and will provide

reasonable accommodations

for applicants with disabilities throughout the hiring process. If you need assistance, please let us know.

Fair Hiring Practices

-In compliance with the

San Francisco Fair Chance Ordinance

, we consider

qualified applicants with arrest and conviction records

.

E-Verify Participation

- Degreed participates in the

E-Verify employment verification program

.



#####

Global Data Privacy Notice for Job Candidates & Applicants

If you're applying from specific regions, your personal data may be processed in line with applicable privacy laws, including the

General Data Protection Regulation (GDPR)

and the

California Consumer Privacy Act (CCPA)

.

To understand how we handle applicant data, please review our

Global Data Privacy Notice

and related policies:


Global Privacy Notice GDPR Compliance Details

By submitting your application, you acknowledge and agree to our

use and processing of your data

in compliance with applicable laws.



#####

Fraudulent Recruitment Warning

Beware of fraudulent recruitment scams using the

Degreed

name. Scammers may impersonate our company, website, or hiring team.

Degreed will never:

? Conduct recruitment via

WhatsApp, Telegram, or direct-messaging platforms

. ? Request

sensitive personal or financial information

in unsolicited communications. ? Offer jobs requiring

upfront payments or promising unrealistic returns

.

? Official Degreed communications will always come from a

@degreed.com email address or phone number

during the hiring process.



If you encounter suspicious activity, please report it immediately. Stay vigilant and protect yourself from fraud.