Job Description

Job Summary

We are seeking a highly skilled Web Development & Digital Marketing Specialist to manage and enhance our online presence. This role combines expertise in SEO, web development, search engine marketing, and performance reporting. The ideal candidate will ensure our website is optimized for search engines, user experience, and conversions while driving measurable results through paid campaigns and actionable insights.

Key Responsibilities:

Web Development


Manage and update content using Sitefinity CMS. Optimize website performance (speed, responsiveness, security). Implement UX improvements to enhance user engagement and conversions. Experience with responsive design, mobile-first development and modern UX/UI trends. Experience with web accessibility and WCAG compliance Knowledge of Google Tag Manager and QA Testing. Experience with multi-lingual website

SEO


Conduct keyword research and competitive analysis. Implement on-page optimization strategies (meta tags, headings, internal linking). Manage local SEO efforts, including Google Business Profile optimization and Local Business Pages. Apply schema markup for rich search results.

Search Engine Marketing (SEM)


Set up and manage Google Ads campaigns. Perform A/B testing on ad creatives and landing pages. Optimize budgets and bids to maximize ROI.

Reporting


Develop and maintain monthly dashboards tracking KPIs. Provide insights and recommendations based on performance data. Communicate results and improvement plans to stakeholders.

Required Education, Skills, Certification & Experience:

Bachelor's degree in marketing, Digital Media, Computer Science, or related field. 3+ years of experience in SEO, SEM, and web development. Proficiency in Sitefinity CMS (or similar CMS platforms). Strong understanding of HTML, CSS, and basic JavaScript. Familiarity with schema markup and structured data. Knowledge of UX principles and web performance optimization. In-depth knowledge of GA4, Google Search Console, Google Ads and Meta Ads Experience in A/B testing and multivariate testing Experience in optimizing landing pages and user funnels Strong analytical skills with experience in data-driven decision-making. Excellent communication and project management abilities. Ability to work cross-functionally and manage multiple priorities.

Preferred Certifications:

Google Ads Certification. Google Analytics Certification. SEO-related certifications (e.g., SEMrush, Moz).

We thank all applicants for their interest, however, only those selected for an interview will be contacted.



Company Profile



CIMCO specializes in the engineering, design, manufacture, installation and service of complex thermal building solutions for industrial, process cooling and recreational refrigeration and mechanical systems. For more than 100 years, CIMCO's leadership and unparalleled research, development and manufacturing programs has put us at the forefront of industry advancements and technological breakthroughs. Our professional engineers, technicians and designers apply innovative state-of-the-art equipment and refrigerants to develop systems that meet even the most complex thermal challenges.



We offer our employees excellent compensation, medical and dental benefit programs, retirement savings options, career development opportunities, mentoring and continuing education.



CIMCO is committed to creating an inclusive environment where people from all backgrounds can thrive. Together, we embrace diversity of thought, experience, and perspective, as we combine our unique skills and capabilities to drive successful outcomes for all stakeholders. As an equal opportunity employer, CIMCO provides



accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.