What is Later?
Later is the leading social media marketing and commerce platform that helps small business owners and creators grow their brands and businesses online. With a unique combination of tools, machine-learning-based recommendations, and education, Later makes it easy to visually plan & schedule social content, drive traffic, and increase sales \xe2\x80\x93 empowering customers to turn their passions into possibilities.
Later started at a hackathon in late 2013. Six months later, \xe2\x80\x9cLatergramme\xe2\x80\x9d launched to almost 20,000 people waiting to use the first version. Later is now the leading visual marketing platform for Instagram, Facebook, Twitter, TikTok, and Pinterest in the world with over seven million users, and in 2021 was ranked #18 in Canada in Deloitte\'s Fast 50 list, #119 in North America, and placed 51st in the Globe and Mail\'s Fastest Growing Companies list.
Later & Mavrck
In March 2022, Later was acquired by Boston-based influencer marketing platform . The Mavrck platform allows large enterprise brands to automate their influencer marketing strategy for smoother partnerships and performance on campaigns. Together, we\xe2\x80\x99re helping connect creators & marketers to grow their social followings and businesses on social media.
Reporting to the CFO, the VP of FP&A will build and lead an FP&A organization that is a strategic thought partner to the business while also establishing effective financial & strategic planning, forecasting and reporting processes that scale with our growth. You will strive to establish FP&A as both a facilitator and a control function in providing strategic decision making support to our business leaders and maintain strong processes and operating oversight. You will lead data-driven analysis critical to optimizing Sales, Marketing, Product, Services and tech resource allocation and to effectively balance Mavrck\xe2\x80\x99s high-growth trajectory with desired operational leverage. This is a highly visible role where you will prepare presentations and provide strategic advice and support for our Executive team, including the CEO, CFO and BOD.
What you\xe2\x80\x99ll be doing
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