Job Description

Join us to build a more rewarding financial future for all Canadians



At Neo, we're on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly expanding tech startup isn't for everyone. It's complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada.

#1 Fastest Growing Company in Canada for 2024 by Globe & Mail Deloitte's Fast 50 in Canada Winner for 2023 and 2024 LinkedIn's Top Startup in Canada for 2022 and 2023 Top-ranked mobile apps and credit cards Team of 700+ people 1M+ customers 10K+ retail partners

The Role

We're looking for a strategic, customer-obsessed leader to drive loyalty, lifecycle engagement, and financial health outcomes at scale. As our

VP of Loyalty & Lifecycle

, you'll own the strategy and execution behind how we nurture our customer base--from first touch to long-term retention--with a strong focus on data-driven personalization, funnel performance, and evolving our marketplace experience.


This is a unique opportunity to shape how our customers interact with our platform, including the development of scalable lifecycle programs, funnel attribution insights, and customer-centric growth strategies. You'll also be the internal

Voice of the Customer

, ensuring cross-functional teams are aligned around what our customers want--and need--from us.

What you'll be doing:

Lead the end-to-end Loyalty and Lifecycle strategy, anchored in customer financial health outcomes and long-term engagement. Own lifecycle marketing and customer journey orchestration across all touchpoints--product, marketplace, communications, and more. Develop a deep understanding of customer behavior using attribution modeling and funnel analysis to drive personalization, performance, and conversion. Build and scale loyalty initiatives across our ecosystem, with an emphasis on expanding value beyond transactional rewards to long-term financial empowerment. Collaborate with Banking, Product, Data, and Marketing teams to integrate membership and loyalty features within core banking experiences. Serve as the

Voice of the Customer

, translating insights into action and advocating for improvements across the customer lifecycle. Partner with Analytics and Product to continuously improve customer journey mapping, segmentation, and behavioural triggers. Drive experimentation, A/B testing, and customer research to measure lifecycle effectiveness and drive lift. Own key metrics including engagement, retention, NPS, LTV, and funnel conversion

Who we are looking for:

A senior leader with 10+ years of experience in lifecycle marketing, loyalty, or customer strategy--ideally in a tech-forward, product-led, or financial services environment; direct to consumer/SMB experience is ideal. Deep expertise in funnel analysis, customer segmentation, and marketing attribution. Strategic thinker with a strong grasp of customer psychology, financial health motivators, and digital customer journeys. Comfortable working across the full stack of tools--from customer research and journey mapping to marketing automation and attribution models. Proven success building at-scale programs that drive customer retention, engagement, and revenue growth. Strong cross-functional collaborator who can influence stakeholders across Marketing, Product, Banking, and Data. Passionate about using data and insight to serve real customer needs--especially in the context of improving financial health outcomes.

Working at Neo:

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we're on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to do our best work for our customers. Our commitment to customer success drives everything we do, from building intuitive products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.



We trust, respect, and support each other. This means honest conversations, constructive input, and continuous support. You'll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices. As we evolve rapidly, we're looking for change-makers who thrive on challenge--people who would rather blaze a trail through uncertainty than follow a well-paved path.



All team members have a stake in Neo's success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do -- when Neo grows, we all grow. If you've heard that Neo employees work hard, it's true. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company's success.

Apply with us:

We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.



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