Ugc Program Lead

Ottawa, ON, CA, Canada

Job Description

We're looking for someone who lives on TikTok, Instagram, and YouTube; not to scroll, but to build.



What This Is

You'll own Alma's entire creator program. That means finding creators, building relationships, extracting what makes content go viral, and turning one viral video into fifty. You'll have full autonomy to experiment, fail fast, and scale what works.

This isn't about following a playbook. It's about writing one.

What You'll Do

Build from zero.

Launch and scale a UGC program that gets millions of views per month

Hunt for talent.

Find creators who actually get our mission not just people chasing a check

Go viral, repeatedly.

Monitor content in real-time, identify patterns, and replicate what works across our creator network

Give creators freedom.

Let them be creative while hitting our goals. The best UGC doesn't feel like an ad

Move fast.

Test hooks, iterate daily, and beat companies with 10x our budget
You Might Be Perfect If

You've built a following on social (even a small one counts, we care about understanding, not follower count) You can watch a video and instantly know why it hit 5M views You've created content yourself and know what makes people stop scrolling You're obsessed with short-form video trends and can predict what's next You're scrappy, resourceful, and don't need permission to try new things Age and experience don't define you, results do

What We Care About



Not this:

Your degree, years of experience, or corporate marketing background

This:

Your taste, hustle, pattern recognition, and ability to build relationships with creators who are doing their best work

Why Alma



We're making nutrition feel effortless for 10,000+ people. Our users love us (4.9?). Our growth is real. And we're just getting started.

You'll work directly with founders, own meaningful outcomes, and help build something people genuinely want to talk about. Plus, we actually let you create, no endless approval chains or soul-crushing bureaucracy.

How You Get Paid More



Your compensation grows with results. Here's how:

Every video that crosses 500K views = bonus

Hit 10M total monthly views = bigger bonus

Land a creator partnership that consistently delivers = ongoing reward


We track what matters: views, engagement, and content that actually moves product. The better you perform, the more you earn. Simple as that.

This isn't a "maybe at year-end review" situation. When you win, you get paid. Fast.

Send us:

One viral video you love

and why it worked (can be your own or someone else's)

Your pitch

for how you'd build Alma's UGC program in 60 days

Proof you get it:

Link to content you've made, a creator you think we should work with, or anything showing you understand this space

Email:

mango@alma.food

Subject:

"I'll get you 100M views"

Alma is for everyone. We're building an inclusive team that reflects the diversity of people trying to eat better. If you're excited about this role but don't check every box, apply anyway.

Job Type: Full-time

Pay: $75,000.00-$100,000.00 per year

Work Location: In person

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Job Detail

  • Job Id
    JD3391005
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Ottawa, ON, CA, Canada
  • Education
    Not mentioned