Job Description

BIMM is booming, so we\xe2\x80\x99re looking for a Technical SEO Strategist (3-4 mos contract) to join our team.

Who we are

BIMM is a Toronto-based agency that lives at the intersection of data, technology, and creativity to provide clients with high-performing campaigns and digital products that shape connected customer experiences. We\xe2\x80\x99ve helped our clients implement fully integrated CRM customer journeys, built robust digital experiences, and created national loyalty programs with decades of experience in sectors of automotive, financial, telco and retail.

We are creative realists, which means our ideas and solutions are grounded in the realities of our clients\xe2\x80\x99 business. We believe big ideas are nothing without big results (and flawless execution); high-performing agencies deliver high-performing campaigns, products, and experiences; and the best solutions happen when we collaborate with clients as partners.

Who we\xe2\x80\x99re looking for

The Technical SEO Strategist plays a key role in ensuring that off-page elements and on-page content are optimized for reach and engagement. The role requires a strategic approach to technical dependencies involved in a large-scale migration for a multi-regional brand using an enterprise CMS platform (affecting

1000\xe2\x80\x99s of sites).

The role complements our Design, Content, and Technology practices by auditing, benchmarking, testing, and delivering both a strategy and framework for content across our client\xe2\x80\x99s digital ecosystem. The end goal is to set our client up for success with SEO that delivers high-performing solutions for ranking and redirection throughout a global migration.

This role will help establish Technical SEO standards and services, specifically for a client undergoing a massive migration project, mentoring and training members of our Content team to support the execution of the strategy.

Responsibilities

• Support the migration of content and URLs across enterprise platforms and websites while maintaining, or possibly enhancing, SEO rankings and performance
• Experience with CMS migration for a global multi-region brand that powers informational, interactive, and full conversion funnel-based experiences (eCommerce with inventory catalog)
• Ability to audit and define domain naming practices, URL structure maps, redirect pathways, and site taxonomy
• Ability to plan for indexing efforts and the mitigation of issues with redundant backlinks
• Ability to enhance content discoverability and perform Lighthouse Performance scoring
• Create and facilitate workshops for client stakeholders to establish benchmarks and strategic tactics, uncovering opportunities and risks to the business throughout migration
• Collaborate closely with CMS/Technical Architects and Content Specialists to align on a responsible, high-impact approach to migration
• Ability to organize insights and solutions into a roadmap of short- and long-term actions for our product teams
• Ability to identify and utilize reliable, industry-leading tools/platforms for our growing SEO practice (Google Analytics, SEM Rush, etc)
• Remain informed on the latest trends and updates to SEO for major search engine platforms (Google, Bing, etc)
• Proactively work with our product teams and clients to gain access to performance insights, marketing strategies, as well as data and analytics as needed for evaluation
• Ability to adjust approach to SEO based on lifecycle of content: evergreen versus timely, core content versus landing pages
• Establish SEO guidelines across various streams of our clients\xe2\x80\x99 digital ecosystems
• Provide guidance for technical SEO tactics involving: metadata, keywords, URL structure and slugs, hosting, indexing, and page loading
• Collaborate with writers in Design and CMS teams in Content to review and optimize copy before pushing to publish
• Work with both internal and external Marketing and CRM teams to understand the objectives of inbound marketing, brand communication, information architecture, and the competitive landscape

Requirements

• 4+ years of relevant SEO experience
• Experience in a technical SEO role for a major brand via their online retail website(s)
• A willingness to learn, take feedback, ask for help, and support teammates
• A willingness to educate and advocate for all things SEO

Nice to have

• Experience working within an agency or consultancy setting
• Experience working within an Agile delivery framework
• Experience with the Atlassian Suite: Confluence, Jira
• Experience working with Designers and Developers

What\xe2\x80\x99s in it for you?

• Work Life Balance with BIMM days: Spend your birthday any way you\xe2\x80\x99d like, as long as it\xe2\x80\x99s not at the office. Extra day off to enjoy every summer holiday and a week-long end-of-year break. Boo-yah!
• Benefits: We offer a comprehensive health & dental benefits plan with an Employee Assistance Program. BIMMers are also given extra $$$ to put towards wellness or health-related needs. Did we mention our RRSP with matching? A lil BIMM bonus to build your bank.
• Culture: Our squad is fun, friendly and entirely egoless. Our social committee plans BIMM bashes,Tasty Thursdays and quarterly outings like candle making workshops, board game nights, Jays games and cooking classes. Our summer and holiday parties are quite memorable as well! Having Fun Everyday is one of our core values.
• We believe in working & meeting with purpose. We observe a hybrid working model in our beautiful dog-friendly office located in the Distillery District, stuffed with snacks.
• Belonging: Our dedicated DEI committee provides thought-provoking insights which are reflected in our work; They also organize engaging awareness activities and events to showcase BIMMER\xe2\x80\x99s professional talents and personalities. What talents might you bring? :)
• Growth: BIMM is part of

which gives our employees access to the network\xe2\x80\x99s resources, training, offices, and more. We also prioritize your personal and professional development with opportunities like on-site Lunch n\xe2\x80\x99 Learns, conferences and online courses. Love 2 Learn.

BIMM is committed to providing an environment that is inclusive and accessible. We are an equal opportunity employer and consider all applicants for employment without discrimination. Please let us know if accommodation for the recruitment/interview process is required and we will work with you to make sure your needs are met.

BIMM