Job Description

Digital Media & SEO Strategist

R5

Scarborough, ON (Hybrid)

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada\'s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI\'s Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.

What Sets Us Apart?

A focus on People, Passion for Toyota, Innovation and Make Things Better has made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.

Job Summary:

Toyota Canada Inc. has an opening for a Digital Media & Search Engine Optimization (SEO) Strategist. This role reports to the Manager of Digital Marketing. The purpose of the role is to form long-term digital media strategy and the day-to-day management of our partner agencies who execute these mediums for us on both Toyota & Lexus. The successful candidate will be the digital media subject matter expert within TCI. The role encompasses Search Engine Marketing, Display Advertising, Online Video Advertising plus the accompanying analytical needs for these platforms.

What We\xe2\x80\x99ll Bring:

A hybrid work environment

A work environment built on teamwork, flexibility and respect.

Competitive compensation package including health and dental benefits, and bonus.

Health and dental benefits effective immediately

Company pension plan with matched contribution

Associate vehicle discount program

Professional growth and development programs to help advance your career, as well as tuition reimbursement.

Fitness reimbursement

Great company culture \xe2\x80\x93 Respect for people and continuous improvement is at our core.

Paid holiday shutdown and competitive paid time off benefits.

On site parking

Summer Hours \xe2\x80\x93 condensed work week during the summer

Sabbatical Leave Program

What You\xe2\x80\x99ll be Doing:

Key Responsibilities

Drive efficiencies and innovation: Explore and implement ways we can be as efficient and effective in driving our key metrics. Implement constant test and learn exercises

TCI multi-tier leadership: Guide the business in its efforts of a coordinated Search strategy for all 3 tiers; provide education and thought leadership through dealer speaking events and guidebooks

Agency management: Manage our partner agencies who execute our search, display and OLV campaigns for brand and name plate in order to meet our KPI\xe2\x80\x99s

Partner effectively: Effectively partner with internal divisions and manage time to support both Toyota & Lexus effectively

Work Efficiency

Initiates and implements appropriate \'kaizen\' (continuous improvement) efforts which result in work efficiencies relating to cost reduction or avoidance, improved time and process efficiencies

Locks in and measures incremental success through the creation and maintenance of Standard Operating Procedures (SOPs)

Standardizes and shares successes across the team or organization through \'yokoten\' (shares best practices); continues to improve through kaizen and shares again

Must be able to travel

Other duties as requested or required

KPIs

Driving efficiencies and innovation: Deliver the highest number of store visits for the most efficient price. Drive the lowest possible cost per action (CPA), cost per click (CPC) and store visits through effective agency management.

TCI cross-tier leadership: Ensure agencies are coordinating across all tiers to drive efficiency

Agency management: Work with key agency personnel to ensure TCI\xe2\x80\x99s strategies are being carried out. Hold partners accountable to key metrics.

Partner effectively: Strive to be the subject matter expert on everything Digital Media within TCI. Educate digital and brand team mates along with relevant associates at TCI through lunch & learn and other activities

What You\xe2\x80\x99ll Bring:

College or university degree in related discipline

Minimum 5 years relevant work experience

Knowledge and understanding of current and emerging digital / social media platforms

Excellent written and oral communication skills

Strong project leadership skills with demonstrated experience

Strong organizational, leadership, negotiating skills

Ability to work across the organization to build alignment and consensus on key initiatives

Detail oriented and able to multitask efficiently

Strong interpersonal and presentation skills

Self-motivator with ability to start and complete projects with limited to no supervision.

Customer first orientation

Proven ability to initiate & improve work processes to increase efficiencies.

What You Should Know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law.

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Toyota