Job Description

Job Title

Team Lead, Youth Programming and Marketing

About the University

It's your time to shine!

Work where the world comes to create, discover and learn.

We are one of Canada's top universities and leading research institutions. With more than 8,000 undergraduate and graduate students, two campuses (Lethbridge and Calgary), seven faculties and schools, and more than 2,500 employees, ULethbridge is Lethbridge's second largest employer. Faculty and staff come together to contribute, each in their own way, to establishing ULethbridge as Canada's destination university. In 2022, Lethbridge was recognized as one of Canada's top small cities.

Position Details

Reporting directly to the Executive Director, Athletics and Recreation Services, the Team Lead, Youth Programming and Marketing shapes and promotes the department's brand, drives strategic marketing initiatives, enhancing institutional and department reputation, and is responsible for overseeing all youth programming, including camps, programs and academies.




This position develops and implements marketing strategies to attract and engage participants, support program retention, and promote the university's athletic and recreation programs. It works closely with leadership to align youth programming and marketing efforts with institutional goals to ensure campus engagement and revenue generation and includes the creation of marketing of and ensures that youth programming is successful.



Please note a strong internal candidate will be applying for this position.

Position Qualifications

Education

College Diploma Years of Experience2-3 Certifications / Professional Designations Recreation or Marketing Diploma or related field

Job-Specific Knowledge and Technical Skills

Ability to develop youth programming. Project management (planning, scheduling skills in a deadline environment). Social media content and digital-marketing expertise. Content development expertise. Ability to use FUSION for registration and tracking. Ability to set measurable goals and track and report on campaign(s) progress (including reports to senior administration. Web publishing, SEO/SEM, mobile marketing, and analytics. Superior oral and written communication skills.



The successful candidate will be required to provide a satisfactory Criminal Record Check and Vulnerable Sector Check.

Starting Salary Range (at 1.0 FTE)

$5,291.00 - $5,990.00 monthly

Full Salary Range (at 1.0 FTE)

$5,291.00 - $6,687.00 monthly (AUPE - Grade 12)

Campus

Lethbridge

Employment Group

AUPE

Position Category

Other