Job Description

Description

Position at Mindshare

About the Role
Strategy is about inspiring excellence by putting the consumer first. They are accountable for developing & applying audience, market and product insight to identify the specific challenges and opportunities presented, and providing strategic direction + guidance to implementational planning teams to deliver against objectives.

Some of the things we\xe2\x80\x99d like you to do:

• Develop an understanding of the client\xe2\x80\x99s business environment and strategy.
• Collaborate with team leads across Strategy, Media Planning, and Analytics to define project objectives, set key performance metrics, and execute project approach.
• Participate in research, internal brainstorming sessions and partner meetings.
• Contribute to audience research activities (in conjunction with internal, client or 3rd party) research teams.
• Perform competitive analysis and identify gaps and opportunities in the marketplace.
• Assemble strategic insights and cultural trends for internal and external audiences.
• Understand and present emerging behaviors, technologies, and companies that are changing our client\xe2\x80\x99s businesses.
• Contribute to thought leadership activities

A bit about yourself:

• 2-4 years of strategy experience in a media, creative or an innovations agency setting.
• Professional experience and personal passion for digital communications and experiences.
• Expertise in media performance metrics, syndicated research products, research design, and methodologies.
• Strong quantitative and analytical skills.
• A multi-tasker with solid project management skills managing multiple engagements at once.
• Experience using research tools like comScore, Nielsen, and eMarketer, as well as social media analytics systems.
• Proven ability to write clearly; analyze and interpret data with client needs in mind; and most importantly translate research into insights.

About Mindshare:

Mindshare (part of WPP) is an inclusive global company of 10,000 people, in 116 offices and 86 countries, with diverse opinions, cultures, and passions. Together, we drive Good Growth for our clients and the industry\xe2\x80\x94growth that isn\xe2\x80\x99t just a flash in the pan, but enduring, diversified, and more sustainable over time. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. We use Precisely Human Intelligence that combines data science and behavioral science to understand consumers and their motivations better and we act on that intelligence by planning media with intention to connect brands with consumers around their shared values. At the heart of what we believe in is Energy (the essential ingredient for creativity), Empathy (understanding people and pushing beyond the surface), and Impact (empowering our people and clients to change the world). Mindshare was named the #1 Global Media Agency Network by WARC for the third consecutive year, recognized for media excellence, creativity, and agency performance.

GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

Mindshare