Job Description

Company Description

Saatchi & Saatchi Canada is a full-service advertising agency in Toronto seeking a Strategist to join the Strategic Planning team. The position\'s initial focus will be on a tier 1 automotive account. We\'re looking for someone who is a compelling storyteller, analytically savvy, and is passionate about helping brands grow.



Saatchi & Saatchi is looking to add a Strategist to their happy team.

We\'re looking for a motivated strategist with a deep comfort with data and digital who genuinely wants to help clients succeed.

You\'ll work on a wide range of strategic projects, including research, brand strategy, comms planning, creative briefing, and reporting. You will define audiences and generate insights to develop inspiring briefs and work closely with the Account, Creative and Media teams to develop the most effective integrated campaigns.

Responsibilities

• Audience definition, persona development and customer journeys
• Conduct in-depth research into audiences, cultural trends and competitive activity, and distill them into insights and actionable recommendations
• Participate in the design and interpretation of qualitative and quantitative research
• Develop brand and product strategies and communication plans
• Own the creative briefing process on assigned projects and be a sounding board and trusted partner to the Creative team
• Analyze integrated reports and provide clear and actionable learnings
• Enthusiastically contribute to larger strategic projects and brainstorms
• Proactively keep up with marketing and consumer trends and identify opportunities to develop internal and/or client education

• 4+ years of relevant marketing experience, preferably in agency
• A demonstrated ability to develop insights from data and research
• Exposure to and experience with creative briefs, integrated communications plans and channel strategies
• Understanding of and comfort with digital and analogue channels
• Hands-on experience with social listening and web and social analytics
• A strong understanding of segmentation and comms planning
• Ability to build and deliver a strong presentation that tells a clear and compelling story
• Advanced skills in PowerPoint and Excel and data analysis skills
• A passion for bold and effective creative and an ownership of your role in getting to it
• Self-motivated but highly collaborative, seeks input and is comfortable receiving it, and welcomes diversity of thought. (We\'re a collaborative, supportive and transparent bunch, so lone wolves need not apply.)

Publicis Groupe