Job Description

Company Description
Laura Canada is an iconic and innovative family-owned retailer housing two leading women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and distribute quality apparel across Canada. We proudly employ over 2,000 dedicated team members and operate more than 140 locations and two online stores. We attribute our success to the unwavering commitment of our team to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion. At Laura Canada, we believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.


Role Summary As a role model and business leader, the Laura Canada Store Manager possesses a contagious passion for fashion and customer service. Attracts, coaches and retains superior talent. Motivates and develops a winning team that provides a unique and memorable shopping experience to every customer. Has strong fashion awareness and is knowledgeable about our product. Responds to the unique characteristics of the market to achieve all key financial objectives as established by Laura Canada. Fosters a vibrant, fun, energetic and enjoyable store environment. Critical Functions 1. Store Performance Achieves all key financial objectives established by Laura Canada:

• Sales
• Closing ratio
• Hours
• Shrink
• Dollars per transaction
• Units per transaction

2. Customer Service

• Observes and coaches team members’ behaviors to maintain high standards of customer service and product knowledge.
• Trains and ensures all Sales Associates build and maintain their personal clientele using Laura Canada’s tools, and coaches them to improve their clientele development skills.
• Demonstrates strong wardrobing skills by coaching and sharing knowledge on current fashion trends, product, and the customers’ unique needs.
• Conducts SPA weekly.
• Acts as a role model by providing exemplary customer service using Laura Canada’s customer service standards (management contribution).
• Acts as a role model by promoting the website, store CRM, any loyalty program, marketing initiatives in place and direct ship.

3. Floor Leadership

• Demonstrates excellent floor leadership and has exceptional control of the sales floor (customer service standards, fitting rooms, zone coverage, cash desk area) and monitors segment accountability results.
• Schedules effectively to provide optimal floor coverage by using StoreForce (schedules should be prepared 2 weeks in advance).
• Fosters a vibrant, fun, energetic and enjoyable store environment.
• Continually monitors traffic trends and reacts in a timely manner and must communicate any concerns on scheduling to Regional Manager.

4. People Management

• Recruits top talent utilizing all Company recruitment tools.
• Maintains a performing team through excellent assessment skills, ongoing coaching and delegation of responsibilities to team members.
• Identifies and resolves team members’ issues and deals with underperforming team members in a timely manner utilizing the Company’s resources and completing related documentation (PCP, SOD, NC, etc.).
• Completes and submits to Payroll/HR all paperwork related to team members in a timely manner i.e. Application Form, Departure Notice, medical note, Vacations/Time Off request, Change Form, CSST, WSIB, WCB, etc.
• Is responsible for the successful integration of all new hires through a thorough orientation, feedback and 3-month reviews.
• Partners with Regional Manager to identify team members’ career ambitions and to develop required skills.
• Adheres to and ensures that all team members are aware of, understand and comply with all new and existing Company policies and procedures (e.g. Dress Code, Loss Prevention, Health & Safety and Human Resources).

5. Merchandise Management

• Provides a store environment which consistently maintains Laura Canada’s visual presentation, merchandising and housekeeping standards.
• Demonstrates creativity in dressing window mannequins to showcase the store’s inventory and adheres to visual standards, including any mandatory directives that may be issued.
• Complies with all directives (e.g. receiving goods, implementing markdowns, processing transfers, direct ship and special order requests) accurately and in a timely manner.
• Ensures proper execution of all marketing directives.
• Ensures that merchandise is regularly replenished from the backroom to the sales floor to maximize sales opportunities.
• Provides feedback to Category Managers on quality issues and to Regional Manager and Analysts on missed opportunities and inventory mix.
• Ensures the maintenance of the backroom in accordance with Company standards.

Qualifications
Requirements

• Contagious passion for fashion and customer service
• A minimum of 3 years experience in a Store Management position
• Ability to create a positive work environment where team members are motivated to learn and grow
• Ability and passion to train, coach and develop team members in order to elevate performance
• Excellent recruitment skills
• Excellent communication and interpersonal skills
• Innovative thinker with excellent problem solving skills
• Strong organization skills
• Open to feedback and implements change in a timely manner.
• Overall retail vision
• Ability to assess and provide feedback (on an ongoing and consistent basis)
• Basic computer skills
• English required