Job Description

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do--powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent AI can't replace to help us shape the future of information management. Join us.

Position:

Email Marketing Specialist

Location:

Boston, MA or Broomfield, CO or virtual (USA)



OPENTEXT - THE INFORMATION COMPANY

Together Carbonite--a leader in data protection--and Webroot--a leader in data security--form the SMB (small-medium business) and Consumer business unit of OpenText. The mission of our joint offering is to make cyber resilience simple, reliable, and accessible in the connected world. We enable comprehensive data protection and security for companies, consumers, and our vast network of partners around the globe.

Our business requires top talent. We foster a thriving, dynamic environment rich with inventive minds and entrepreneurial spirit. From engineering to sales and marketing, operations and customer support, our employees are empowered and encouraged to build their careers at OpenText.

We pride ourselves on hiring standout candidates who shine in a workplace that encourages collaboration and teamwork. We are growing fast and looking for talented candidates around the globe. Are you ready to grow with us?



The Opportunity



The Lifecycle Marketing Automation team at Carbonite + Webroot at is seeking an enthusiastic& highly motivated Lifecycle Marketing Specialist to help executing the engagement and retention strategy of the Consumer segment. The role focuses on developing end-to-end campaign creation, from copy/design requests to audience creation, email deployment, A/B testing and reporting. A successful candidate has experience in audience segmentation, email marketing, performance tracking and optimization, and marketing automation platforms (Salesforce Marketing Cloud and/or Oracle Responsys). Reports to the Senior Manager, Lifecycle Marketing.

You Are Great At:

Working on the development, execution, and management of global ad hoc email campaigns using Salesforce Marketing Cloud Coordinating with a global, cross-functional team of marketers (demand generation, creative services, product marketing) to create and execute campaigns Ensuring that email KPIs are maintained against set baselines for Open Rate, Click-to-Open Rate, Conversion, and Unsubscribes via continuous test and learn agenda Building out and continually conduct optimization framework / A/B testing to assess and improve acquisition and retention performance across all user touch points Ensuring compliance and manage strategy for GDPR, CCPA and other like regulations.

What It Takes:

2/3+ years of experience in lifecycle/email marketing with a B2C brand. SaaS experience would be ideal. Proven track record of working at the strategic and tactical level to develop and execute innovative and effective campaigns Experience with Salesforce Marketing Cloud (Automation Studio/Journey Builder/Data Filter/Data Extension) and/or Oracle Responsys Knowledge of HTML Strong analytical skills with proven ability to translate performance metrics into actionable insights; competency with BI tools such as Tableau Ability to work cross-functionally and manage various stakeholders Attention to detail while able to grasp the big picture

OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in ourEqual Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.



If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please submit a ticket atAsk HR. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.

Compensation:

At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. As you move through the hiring process, we're happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.

Salary Range:

; Depending on the candidate's education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.