Job Description

We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit
What you'll be doing
The Senior Marketing Manager, Brand Communications is responsible for developing and executing integrated, brand-focused marketing communication strategies and plans. This role collaborates closely with partners across the bank to lead the creation of communications for a range of brand-building initiatives, while also supporting other key functions within the broader CIBC brand team.
Reporting to the Director, Brand Governance and Retail Governance, the Senior Manager is a strong brand marketer and communicator who will work closely with partners across various lines of business, functions, agencies, and vendors on brand-focused communications and campaigns that drive our brand and business forward.
At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.
How you'll succeed

• Marketing Communications Strategy and Delivery - Strong hands-on experience in the development and delivery of integrated campaigns (email and other online channels) from brief development through to go-to-market. You thrive on driving business results through strong strategic insight, client focus, and executional excellence. Proven experience in managing digital communications processes and strategies for omnichannel campaigns.
• Project Management - Demonstrated impeccable project management skills, with a high degree of organization and attention to detail. Extensive experience and comfort using project management software to coordinate complex initiatives. Proven ability to manage and drive projects forward in ambiguous situations, often without a predefined roadmap. Comfortable navigating unfamiliar subject areas by proactively seeking out internal experts, gathering insights, and integrating their perspectives into actionable recommendations.
• Email Expertise - Brings expertise in developing effective email communications for existing clients, with a proven ability to lead end-to-end campaign creation by collaborating cross-functionally with external agencies and internal development teams.
• Relationship Building - Ability to inspire and influence across a matrixed organization to gain alignment and support on recommended marketing strategies and tactics.
• Leadership - Well-developed leadership, management, and strategic-thinking skills, with the ability to excite and lead others in a highly collaborative environment. The ability to "influence without authority" will be a finely honed skill you use regularly. You'll be a positive reflection on the Brand team and larger Marketing function when interacting with partners - demonstrating your willingness to learn, support the business, and balance established best practices with what is right for our brand and clients.
• CASL Knowledge - Knowledge of Canada's Anti-Spam Legislation (CASL) and the ability to ensure campaign compliance.
• AI - Interest in and experience using AI tools and technologies is considered an asset.

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Who you are

• You have demonstrated experience in marketing communications, preferably with financial services or telco (7+ years).
• You embrace and advocate for change. You continuously evolve your thinking and the way you work in order to deliver your best.
• You're driven to succeed. You are motivated by accomplishing your goals and delivering your best to make an impact.
• Your influence makes a difference. You know that relationships and networks are essential to success. You inspire outcomes by sharing your expertise.
• You engage with your heart and mind. You care about people and understand different perspectives. You listen and learn from the experiences of others.
• You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.
• You're passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You connect with others through respect and authenticity.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

What CIBC Offers
At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.
We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
*Subject to plan and program terms and conditions
What you need to know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact
You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.
Job Location Toronto-81 Bay, 33rd Floor
Employment Type Regular
Weekly Hours 37.5
Skills Brand Communications, Branding Campaigns, Collaborating, Communications Strategy, Dashboard Reporting, Digital Content, Facilitation, Integrated Campaigns, Marketing Communications (MarCom), Metrics Development, User Experience (UX)

Skills Required