Job Description

Location:


Toronto
Address:


100 Queens Quay East Toronto, Ontario M5E 1V3 Canada
Job Title:


Sr. Manager, Loyalty & CRM Analytics
Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.


Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.


Position Overview:


The Senior Manager, Loyalty & CRM Analytics is responsible for leading the strategy, execution, and optimization of analytics supporting Canada Goose's Loyalty and CRM programs. This role drives actionable insights to deepen customer engagement, increase Customer Lifetime Value (CLTV), and maximize the performance of loyalty initiatives and CRM campaigns.



We are seeking a strategic, data-driven leader with expertise in loyalty program analytics, lifecycle marketing measurement, CRM engagement analysis, and team development to unlock growth opportunities across our global customer base.

What You'll Do:

Measure loyalty database dynamics, analyze and report on the size, growth, value, and composition of the loyalty database, including member lifecycle stages, frequency distributions, tenure cohorts, and churn risk segments to inform program strategy and prioritization Partner with Data Science Team to develop and deploy customer segmentation models (CLTV, RFM, clustering, propensity) to inform loyalty strategies and CRM targeting and personalization. Drive actionable loyalty program insights, analyze subscriber enrollment, activation, segment progression to identify drivers and detractors of loyalty performance. Generate insights to refine customer segmentation and value, optimize benefits, enhance value propositions and improve member retention and grow CLTV. Analyze customer lifecycle end-to-end to identify journey gaps, performance drop-offs and growth opportunities (e.g., phases, behaviour paths, purchase timing & frequency, entry products, basket building product). Develop and implement clear lifecycle stage definitions and frameworks to enable precise targeting and journey design. Conduct funnel, cohort, and behavioral analyses to uncover actionable insights that inform journey optimization strategies. Partner with CRM & Loyalty teams to leverage journey insights in the design, measurement, and optimization of customer journeys that drive retention, frequency, and AOV. Own end-to-end analytics for targeted CRM outreach across the email, SMS, and clienteling channels - delivering timely, actionable insights that drive channel optimization. Develop frameworks to measure CRM and Loyalty campaign performance (acquisition, activation, frequency, recency, AOV, UPT, retention, engagement). Quantify the business impact of loyalty initiatives and conduct opportunity sizing to prioritize strategic enhancements and targeted interventions Lead a team that builds campaign dashboards, performance scorecards, and post-campaign reports using Power BI or similar tools. Act as the face of CRM Analytics, communicating findings and outputs in a clear manner to CRM Leadership, and cross-functionally.

Let's Talk About You:

Deep expertise in CRM and Loyalty analytics with proven business impact. Strong understanding of customer lifecycle dynamics, loyalty economics, and engagement measurement frameworks. Advanced data visualization skills (Power BI) to drive executive insights. Strategic thinker with hands-on analytical skills. Passion for data storytelling to influence senior stakeholders. Collaborative leader with excellent communication skills. 7+ years in CRM, Loyalty, or Customer Analytics within retail, luxury, or apparel industries. Success measuring and optimizing CRM and loyalty programs to drive CLTV growth. Experience developing customer models (CLTV, RFM, clustering, propensity). Expertise in CRM engagement measurement across email, SMS, loyalty propositions, and clienteling. Strong proficiency in Power BI, Azure Fabric, and CRM data platforms (Salesforce, Shopify). Proven ability to build, mentor, and influence analytics teams for strong business impact. Bachelor's degree in Marketing, Statistics, Business, Computer Science, or related field; Master's preferred.

What's in it For You?

A company built on Canadian roots and heritage Your work is recognized with a comprehensive and competitive Total Rewards Program Opportunities for career growth through numerous internal and external programs Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards Be a part of CG Gives*. Donation matching and paid volunteer time to help the organizations you care about
Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.


Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.


There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.