Job Description

About Us Segway Powersports Canada is revolutionizing the powersports industry with the first ever hybrid powertrain on the market and now offering electric leisure crafts to emerge as a leader in the area of zero emission, reduced carbon footprint powersport vehicles. We are the exclusive distributor for the Canadian market. With over 45 dealers across Canada, Oasis Global Inc. brings together industry-leading brands and a national network of top-tier dealers and retailers to serve the powersports market We sell through a growing proven and professional dealer network the all-new Segway Powersports lineup of ATVs, UTVs, and SSVs along with a lineup of other exclusive and leading powersports brands and accessories. Our rapidly expanding team and network of nationwide dealers are committed to success, excitement, and outstanding service & support. Along with our affiliate companies, Roost Factory and Hoosier Off-road, we are a leader in the Powersports industry. At Segway Powersports Canada we value the opportunity to create a long-term relationship with our dealers and customers. Responsibilities: You will work closely with the marketing team and assist with the following strategic marketing tasks:

• Help to establish short-term and long-term marketing goals to ensure market share and profitability of our machines and services
• Spearhead Segway Powersports events and tradeshow strategy, including but not limited to: identifying key events, internal team training for attendees maintain pre- and post-show communication, and event attendance
• Event duties may include: Overseeing event management and planning from concept to execution including facilitating the creation of event concept to developing a project/event plan, communicating with Events Committee, ensuring the plan is implemented on time and within budget; ensure event concept and print materials are on message; create of all visual elements and printed materials for the event; coordinate, supervise and train event volunteers as required
• Discuss website, digital ads, print advertising, radio and TV commercials, billboards, direct mail pieces, in-store point-of-purchase merchandising aids, interior, and exterior of dealerships with marketing team
• Work with Marketing agency on marketing campaigns and initiatives, building our online community (social media) and communications
• Responsible for promotion, product, pricing and positioning
• Actively manage marketing and communications plan calendar
• Oversee all communications for media, recalls, new products, B2B and B2C company events, and campaigns
• Develop marketing and communication strategies to increase brand awareness and customer loyalty
• Attend pertinent marketing/sales promotion meetings and educational opportunities produced by the manufacturer and dealer associations
• Research, analyze and monitor financial, technological, and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity
• Help formulate and enforce dealerships campaigns, including event setup, vehicle demo days, and evaluate performance and report ROI for each completed event
• Oversee building out relationships with ATV clubs and associations

Qualifications

• Bachelor\xe2\x80\x99s in marketing or related discipline
• 6+ years of related marketing experience, ideally in event marketing, communications, demand generation, or sales enablement
• Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
• Previous experience in the dealership industry an asset
• Exceptional verbal and written communication skills
• Excellent relationship building skills
• Excellent organizational and interpersonal skills
• Strong analytical and problem-solving abilities
• High level of comfort with social media and online community building
• Experience planning and implementing special events
• Experience executing corporate events (100+ people) form beginning to end-from coordination with various parties to execution
• Ability to thrive in a fast-paced, customer-focused environment
• Fluency in French is considered an asset

In a nutshell they candidate must have progressive experience in strategic communication as well as demonstrated success with branding campaigns and executing large scale events. This individual must have the capacity to work in a fast-paced environment, be a self-starter and take initiative Location
Baltimore, Ontario ** In office and remote option offered** How to Apply Please forward your resume to and include "Sr. Events and Marketing Manager" in the subject line. Segway Powersports Canada is an equal opportunity employer, and we would like to thank all applicants for their interest. Please note that we will only be contacting the candidates under consideration. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code Segway Powersports Canada will provide accommodations throughout the recruitment and selection process to applicants with disabilities. If selected to participate in the recruitment and selection process, please inform Human Resources at of the nature of any accommodation(s) that you may require. Job Types: Full-time, Permanent Salary: $100,000.00-$120,000.00 per year Benefits:

• Dental care
• Extended health care
• Life insurance
• Paid time off
• Vision care

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Ability to commute/relocate:

• Baltimore, ON: reliably commute or plan to relocate before starting work (required)

Work Location: Hybrid remote in Baltimore, ON