Job Description

Overview:IDC\'s Global Marketing team is seeking a passionate and knowledgeable candidate for a Digital Marketing Specialist. This role will oversee the successful execution of marketing programs in our marketing automation and email platforms (Marketo and Adestra). The Marketing Speicialst will collaborate with marketing teams around the world to bring their programs to life. The Marketing Specialist will help to refine program frameworks to ensure optimized campaign execution, in addition to building, executing technical QA, and monitoring/reporting on programs delivered to stakeholders. The role will assist in relevant platform and segmentation enhancements to drive performance improvements.Location: This role can be based in the Greater Toronto area; or we will consider remote approved Canadian locations (Alberta, British Columbia, and Nova Scotia).Candidates located in the Greater Toronto area are required to come into our downtown office in a hybrid work environment 1 day per week.Recruitment Fraud Notice: IDG/IDC/Foundry would like to inform you that we conduct our formal communications via corporate email, our Applicant Tracking System iCIMS, LinkedIn messaging, or directly by phone. We do not use any other platform (including Telegram, WhatsApp, Signal, text, instant message, etc.) to communicate with prospective candidates. If you receive any communication outside of our formal communications channels, please ignore it and block the sender or caller. In addition, we do not ask candidates to provide sensitive personally identifiable information such as bank account or social security numbers. If you have been contacted by someone claiming to represent a job offer, please report it as potential job fraud to law enforcement.Why IDC?IDG is a dynamic and innovative data, research, and services company at the forefront of guiding the global technology market ecosystem. Our mission is to help companies grow by putting technology insights into action, and empowering businesses to make better decisions and thrive in the digital-first age.IDC, the largest division of IDG, is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for four consecutive years (2020, 2021, 2022, 2023) by the IIAR as the which is one of the highest accolades for the technology market research industry.Responsibilities:

• Interact with global marketing teams regularly and act as representative for Marketing Operations to understand campaign goals, provide guidance, and coordinate ultimate delivery of go-to-market programs.
• Hands-on development and execution of marketing campaigns including asset creation (email, landing page, etc.), workflow testing, tracking, etc.
• Perform technical QA of programs constructed (primarily in Marketo) to ensure optimized performance and alignment with best practices.
• Work with Marketing Operations Manager on program production processes, including program frameworks, assets, segmentation, and target lists.
• Execute operational initiatives to drive performance improvements and expedite program delivery.
• Monitor, analyze and report on program and channel performance, providing insights and recommendations to the marketing organization.

Qualifications:

• Minimum 3-5 years of digital marketing experience in a B2B environment.
• Minimum 2 years of hands-on experience with Marketo. Marketo certification preferred.
• Experience with project management tools (such as Monday.com) and resource management required.
• Experience with Adestra and Salesforce preferred.
• Familiarity with UTM strategy and experience with Google Analytics (GA4) preferred.
• Excellent interpersonal skills with ability to understand project/program requirements and translate to deliverables.
• Excellent organizational skills with the ability to prioritize tasks and manage time.
• Excellent analytical and problem-solving skills.Exemplary oral and written communication skills, including ability to concisely present project deliverables and outcomes.

IDC Canada is an equal-opportunity employer. It is the Company\'s policy to recruit and select applicants for employment solely based on their qualifications, with emphasis on selecting the best-qualified person for the job. Applicants must have a valid Canadian Social Insurance Number (SIN) card. Only qualified candidates will be contacted.

International Data Group