Job Description

Title:

Social Media and Content Specialist

Reports to:

Director, Brand and Real Estate Marketing

Location:

Toronto, Ontario

Job Type:

Full-time Permanent

About Cabot:

Cabot is a global developer and operator of world-class golf destinations with a growing portfolio of six Cabot properties and four Cabot-managed properties. The Cabot portfolio includes Cabot Cape Breton in Nova Scotia, Canada, Cabot Saint Lucia in the Caribbean, Cabot Revelstoke in British Columbia, Canada, Cabot Citrus Farms in the United States, Cabot Highlands in Scotland, and Cabot Bordeaux in France. With extensive expertise in golf and hospitality management, Cabot also oversees the operations of several premier golf courses through its Cabot-managed properties in the U.S., including: Cascata Golf Club and Serket Golf Club in Las Vegas, Nevada; Grand Bear Golf Club in Saucier, Mississippi; and Chariot Run Golf Club in Laconia, Indiana.


Cabot continues to cultivate a legacy of excellence, providing guests and homeowners with exclusive access to bespoke, destination-inspired experiences and a commitment to exceptional service across its luxury residential and boutique resort offerings.

Position Overview:

Reporting to the Director, Brand and Real Estate Marketing, the Social Media & Content Specialist is a key member of Cabot's Home Office marketing team, responsible for driving brand visibility and engagement through compelling digital storytelling. This role supports the management all social media platforms, coordinates content production, assists in partnering with influencers and creators, and supports the execution of paid media strategy and execution --all in support of Cabot's mission to "Create Magical Places."

Profile:

This role plays a vital part in how the Cabot brand shows up every day across social channels. The ideal candidate is a creative, data-informed storyteller whose efforts contribute to broader departmental goals and who brings aesthetic sensibility and digital fluency to everything they do. They are a trusted teammate who embodies Cabot's values of confidence, authenticity, humility, and warmth, and are energized by the opportunity to shape how the brand is experienced in real time. They play an essential role in expressing what makes Cabot distinct--shaping content that captures the spirit of unrivalled golf, reflects a sense of authentic place, and invites audiences into a world of remarkable moments.

Core Responsibilities:

Social Media Management:

Coordinate multi-platform content calendars across all properties Curate, schedule, and publish engaging content; monitor and respond to community interactions Track and report monthly performance metrics; provide optimization insights Monitor user-generated content (UGC), brand sentiment, and social trends Assist in executing paid social strategy in support of brand and real estate goals Stay ahead of platform trends and best practices, leveraging insights and data to shape paid social strategy and drive brand awareness Support the growth of Cabot's YouTube presence, including strategy, content planning, and optimization aligned with platform best practices.

Content Curation & Creation:

Maintain a centralized and organized content library (e.g., Dropbox) and help manage media kits and accolade folders. Fulfill asset requests across departments for media, sales, website, and marketing needs. Coordinate the planning and execution of multi-channel content series, campaigns, and activations in collaboration with cross-functional teams. Support content capture at events; ensure timely delivery and distribution of photo and video assets. Identify content gaps and propose high-impact ideas that support annual marketing objectives. Conduct light editing as needed (e.g., Photoshop, Lightroom). Support tracking of the content and photography budget; track performance and audience engagement. Regularly report content performance and engagement insights to inform strategy and ensure alignment with Cabot's brand standards and storytelling approach. Assist in updating Cabot media kits and lead brand campaign launches, ensuring all social, content, and photography assets align with overarching storytelling initiatives.

Influencer and Creator Partnerships:

Assist in building and coordinating a vetted network of photographers, influencers, and content creators to support on-brand storytelling and campaign initiatives. Support the development of creative briefs, shot lists, and mood boards tailored to specific property and campaign needs. Coordinate outreach and vetting to scheduling, on-site support, and post-production delivery. Maintain and grow a creator database; lead partnership reporting initiatives to track performance, engagement, and ROI. Stay current with influencer marketing trends and identify new opportunities for collaboration. Support the implementation of baseline contract requirements and best practices for partnerships. Assist in maintaining social analytics dashboards and performance KPIs; contribute to monthly reporting and share actionable insights to guide future content and influencer strategy.

Cross Functional Collaboration:

Brand, Real Estate, and Hospitality Marketing Sales & Member Services Teams Public Relations & Communications Onsite Operations Teams External Content Creators (Photographers, Videographers, Influencers) Paid Media & Digital Marketing Agencies

Skills:

Strong visual and editorial judgment with the ability to curate high-impact, on-brand assets from extensive content libraries. Exceptional creative and professional writing skills. Skilled in writing and editing copy for digital content with attention to tone, clarity, and brand voice. Proficient in Dropbox, Adobe Creative Suite, Microsoft 365, and social media scheduling and analytics platforms. Comfortable making data-informed decisions and conducting A/B testing to drive engagement and reach. Foundational knowledge and enthusiasm for building and supporting YouTube content strategy and growth.

Key Personal Characteristics & Interests

Detail-oriented, highly organized, and self-motivated. Passionate about storytelling and digital brand building. Proactive, curious, and adaptable to evolving social trends. Collaborative and comfortable working cross-functionally. Interest or background in golf, hospitality, or lifestyle brands is a strong asset.

Education and Work Experience

Experience with social media management, including content calendar planning, publishing, and performance reporting across multiple platforms and accounts. Acquainted with editing tools including Photoshop, Lightroom, CapCut, and in-platform content tools. Familiar in creating briefs, mood boards, and shot lists for influencer, photography, and video production needs. Experience using Dash Hudson for content planning, performance insights, and optimization. Formal post-secondary education, ideally a bachelor's degree in marketing, Communications, Digital Media, or a related field preferred. * Required 1-3 years of relevant experience in social media, digital content, or brand marketing (agency or in-house preferred).