At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we\'re revolutionizing how Canadians communicate.
If you\'re ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team.
Summary
Canada is a diverse country with a growing multicultural population that is projected to continue to grow into the future and is expected to welcome over 400,000 new permanent residents in each of the next 3 years. Bell Consumer is looking to cater to both newcomers to Canada, International students and multicultural communities, and is developing a new & customized approach to ensure that customers can be served in the way they want to be served.
As our Specialist, Multicultural Channel Strategy, you will be responsible for managing the channel strategy of multicultural programs end to end to create awareness amongst multicultural communities and support growth in the multicultural segment. This includes working with internal groups including marketing, pricing and channel execution teams as well as external organisations that partner with newcomers, and multicultural populations. Your unique insights & knowledge about these segments will be critical to driving success of this portfolio.
Key Responsibilities
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