Job Description

Here\'s what you\'ll be doing....You\'ll execute marketing strategies across UTP product types, imprints and titles, supporting overall goals and strategic objectives to enhance brand recognition, reputation and revenue.*For this position, we currently have the option of working totally in office or in a hybrid model.Key Responsibilities include:

• Support UTP product portfolio through excellent writing and project management skills
• Develop and deliver impactful product messaging and content, implementing effective marketing initiatives to support strategic objectives
• Execute direct email and newsletter campaigns, content marketing initiatives, press releases, new content alerts, and special promotions
• Advise on marketing and communications best practices, brand-building opportunities, and digital outreach strategies, including social media growth
• Build and strengthen relationships with authors and journal editors, promoting UTP content effectively on their behalf
• Contribute to strategies that enhance the author experience, driving author recruitment and article submissions
• Analyze marketing data to ensure effectiveness and maximize return on investment (ROI) for ongoing marketing initiatives
• Maintain excellent relationships with external partners and collaborate closely with key internal stakeholders, including sales, production, distribution, and editorial teams
• Other related duties

Education, Qualifications, and Experience:

• Post-secondary graduate, or equivalent combination of education/experience
• Proven experience in marketing, with a focus on content creation and project management
• 2+ years of experience in digital marketing, including social media and email campaigns

Knowledge, Skills, and Attributes:

• Intellectual curiosity and a commitment to continuous learning - a growth mindset
• Highly developed, professional interpersonal and communication skills
• Excellent writing skills
• Results oriented, focuses on achieving agreed upon outcomes and ensures that key objectives are met
• Ability to analyze data and derive actionable insights
• Anticipate, understand, and respond to the needs of authors, customers, and clients to meet or exceed their expectations within the organizational parameters
• Establish and maintain positive working relationships with others both internally and externally to achieve the goals of the organization
• Resilience and comfort with change
• Highly organized, comfortable working with competing priorities under tight timelines and with a high degree of attention to detail
• Effective working independently as well as collaboratively
• Values matter to you. You bring your whole self to work and you live our values of accountability, innovation, respect, and customer focus

About our Team:The Publishing Division has a staff of over 50 full-time and contract employees and operates out of 800 Bay Street, Toronto. With the publication of influential authors and award-winning research, as well as a continuing dedication to groundbreaking new scholarship and innovative texts, UTP has firmly established its reputation for excellence. Books and journals published by UTP are written for intellectually curious readers, academics, researchers, students, and practitioners. Our authors come from around the world and we serve a global market.About University of Toronto Press:University of Toronto Press (UTP) is one of the largest university presses in North America, publishing landmark scholarship since 1901. Each year UTP releases over 200 new scholarly, course, and general interest books in both print and eBook format and over 45 journals. In addition, UTP manages the distribution for over 200 publishers and imprints in Canada, the US and around the world, with warehouses in Toronto ON and Buffalo NY. UTP also runs all of the University of Toronto Bookstores across the three main campuses, serving over 95,000 students and 15,000 faculty. For more information, please visit utorontopress.com.As the leading university press in Canada and one of the largest in North America, we acknowledge our role and responsibility in effecting positive change. With this, we seek to continuously improve the diversity and representation of our publications and the clients we represent, as well as within the makeup of our organization. With strong commitment from leadership, we are collectively bringing forward change across the organization, both within our company culture and in our publishing, distribution, and retail endeavours. UTP operates with mutual trust, respect, and integrity as we strive to identify and remove barriers. We are committed to making UTP a great place to work by addressing and challenging systemic inequities.Interested in applying?We truly thank all applicants for their interest in joining the Press, only those candidates considered for an initial interview will be contacted.The University of Toronto Press encourages applications from all qualified candidates. If you need accommodation at any stage of the application process or want more information on our accommodation policies, please contact Human Resources at 416.978.2239 ext. 2255.CompanyUniversity of Toronto PressLocationHybrid/Remote option, office located in downtown Toronto (Bay & College)Opening DateJul 04, 2024Closing DateJul 29, 2024Starting DateAug 06, 2024

University of Toronto Press