Specialist Digital Mkg Job in Matrox Graphics

Specialist Digital Mkg

Dorval, QC, CA, Canada

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Job Description

Responsibilities:

Publish website updates using a content management system (CMS) ensuring accuracy, functionality, and an optimal user experience; Support the planning, content coordination, and deployment of a new corporate website; Create and optimize content for SEO and AI-driven platforms, while maintaining consistency with brand voice; Perform keyword research and analysis to identify growth opportunities; Contribute to lead generation efforts by aiding in landing page optimization, A/B testing, and reporting performance metrics; Assist in identifying and resolving technical SEO issues; Collaborate with team members to ensure all initiatives and projects are aligned with marketing strategy.

Qualifications:

Bachelor's degree in Marketing, Business, Communications or a related field ; 2+ years of experience in digital marketing with demonstrated SEO and website management expertise ; Strong understanding of digital marketing channels and KPIs ; Experience using CMS platforms and marketing automation tools ; Familiarity with Google Analytics, Google Tag Manager, and SEO tools such as Ahrefs and Screaming Frog or similar platforms. Experience with Marketo (strong asset); Experience with Google Ads/PPC will be considered an asset; * Experience working in an agency will be considered an asset.

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