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The Specialist, Creative Integration will assist in the marketing communication plan and full-funnel go-to-market strategies and execution across all marketing channels. They will work with a cross functional team of internal and external/agency partners to help bring the strategy to life for the consumer.
Support the development of integrated go-to-market plans that deliver against the customer journey priorities across all marketing touchpoints, specifically managing timelines and weekly status reporting.
Maintain brand expression and standards and how it comes to life across all Empire brands
Develop creative marketing briefs and support the integrated marketing process with internal teams and agencies
Support in program integration across channels, negotiating activities between departments and execution for print, POS, social and digital, etc.
Support in campaign and marketing material production for all communication including; flyer, POS and digital and social materials, including proofing and providing feedback to creative teams.
Support the development of the omni-channel media strategy to align to key program KPI's by banner/region and work directly with channel leads around media performance
Work alongside the Loyalty and Brand teams to ensure the creative go-to-market strategy is optimized to each Empire brand
Work alongside the Loyalty, Brand Strategy, Store Marketing, CRM, external partners (creative/media) to concept and generate a dynamic, full funnel connected experiences to create an emotional connection with Canadian Families
Key Capabilities
Excellent interpersonal skills to build partnerships
Creative problem solving, a strong work ethic, and ability to be a self starter.
Ability to work independently and within a team in a fast-paced environment
Attention to detail, strong project management skills
Strong ability to prioritize multiple projects to set and manage priorities to meet deadlines
Strong writing and presentation abilities
Undergraduate Degree in a related discipline
Minimum of 5 years of related work experience
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