Job Description

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued \xe2\x80\x93 as we shape the future of Canadian retail, together. Our unique position as one of the country\'s largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well\xc2\xae.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Advance powered by Loblaw\xe2\x84\xa2 drives brands forward. We are unlocking Loblaw\xe2\x80\x99s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country\xe2\x80\x99s leading grocery and pharma retailer, and the nation\xe2\x80\x99s leading loyalty program, PC OptimumTM, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.

At Advance powered by Loblaw, we\xe2\x80\x99re always innovating to stay on the leading edge of a fast-evolving Retail Media Industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love. We\xe2\x80\x99re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us!

The Impact You\'ll Make

The Specialist, Client Strategy is assists in the development of audience-focused, data-driven marketing strategies for our consumer packaged goods (CPG) client partners. Working with in a team \xe2\x80\x9cpod\xe2\x80\x9d structure, you will collaborate with Account Executives (sales), Account Managers, Media Execution Specialists and other Marketing Strategists to deliver an outstanding level of client service.

The successful candidate will have excellent communication and organizational skills. They will consistently work to improve team processes and documentation, in order to increase time spent on critical thinking and optimizations. Come learn with a team that values your growth and provides opportunities to develop into a well-rounded marketer \xe2\x80\x93 including exposure to advertising/media planning, loyalty offer creation, ad technology and analytics.

What You\'ll Do:

• Aid Manager in developing marketing programs on behalf of a diverse group of client partners
• Gathers audiences, insights, customer data and other supporting materials to guide campaign proposals
• Streamline and automate strategy team processes from proposals to execution
• Coordinate with Account Managers and Media Execution/Ad Ops, ensuring a seamless transition from strategic sell-through to execution
• Actively update proposal, media plan and post report tickets in JIRA Project Management software, ensuring team works together to deliver work within established timelines
• Synthesize qualitative and quantitative data from multiple sources to inform audience construction recommendations and campaign learning agendas
• Accurately maintains key documents like media plans, blocking charts, annual planning calendars, etc.
• Works with sales team, account managers and execution teams to grow client relationships
• Support post-campaign check-ins with clients and agencies, sharing actionable insights.

Does this sound like you?

• 2-3 years of experience in advertising or marketing \xe2\x80\x93 relevant past experiences could include media planning, account management, programmatic advertising, digital sales, brand management, or other marketing roles
• Bachelor Degree, College Diploma, or certification in Business, Advertising, Marketing, Statistics, Engineering, Economics or similar.
• Collaborative and solutions-focused
• Excellent time management skills, with the ability to prioritize and multi-task
• Self-directed, proactive and able to define and complete projects independently.
• Constructively challenges assumptions and answers questions with data, rather than personal opinions
• Ability to simplify all communications, often sharing technical information with non-technical people.
• Understanding/familiarity of Demand Side platforms including Google Marketing Platform, Facebook Business Manager, etc. is an asset
• Intermediate Microsoft Office Skills (Excel, PowerPoint)

Loblaw recognizes Canada\'s diversity as a source of national pride and strength. We have made it a priority to reflect our nation\xe2\x80\x99s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. At Loblaw, we celebrate diversity and strive to build a culture of inclusion where differences are embraced, valued and supported. We are committed to being an equal opportunity employer and encourage people from all backgrounds and identities to apply to our jobs. Accommodation in the recruitment, assessment, and hiring process is available upon request for applicants with disabilities.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars \xe2\x80\x93 Environment, Sourcing and Community \xe2\x80\x93 and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values \xe2\x80\x93 Care, Ownership, Respect and Excellence \xe2\x80\x93 guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits \xe2\x80\x93 these are some of the many reasons why we are one of Canada\xe2\x80\x99s Top Employers, Canada\xe2\x80\x99s Best Diversity Employers, Canada\xe2\x80\x99s Greenest Employers & Canada\xe2\x80\x99s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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