Job Description

Job Summary

We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing social media strategies that enhance our online presence, engage our audience, and drive traffic to our e-commerce platforms. This role requires a strong understanding of digital marketing trends, excellent graphic design skills, and proficiency in various social media management tools.

Responsibilities

Develop and implement comprehensive social media strategies to increase brand awareness and engagement across multiple platforms. Create, curate, and manage published content (images, video, written) that aligns with the brand's voice and marketing goals. Utilize tools such as Hootsuite, Buffer, and Google Analytics to monitor performance metrics and optimize campaigns. Conduct keyword research and apply SEO best practices to enhance content visibility. Design eye-catching graphics using Adobe Creative Suite (Photoshop and Illustrator) for social media posts and advertisements. Manage Facebook Advertising campaigns to drive targeted traffic and conversions. Collaborate with the marketing team to ensure cohesive messaging across all digital channels. Stay up-to-date with industry trends, emerging technologies, and best practices in social media marketing. Proofread content for accuracy and clarity before publishing.

Qualifications

Proven experience in social media management or digital marketing, preferably within an e-commerce environment. Strong knowledge of SEO principles and keyword research techniques. Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator. Familiarity with social media management tools like Hootsuite and Buffer. Experience with Facebook Advertising campaigns is a plus. Excellent written communication skills with a keen eye for detail in proofreading. Ability to analyze data using Google Analytics to inform strategy adjustments. A creative mindset with the ability to generate engaging content that resonates with target audiences. Strong organizational skills and the ability to manage multiple projects simultaneously. Join us as we continue to grow our brand's online presence!
Job Type: Full-time

Pay: $17.85-$18.00 per hour

Expected hours: 30 - 36 per week

Work Location: In person