Develop and implement a comprehensive social media strategy for the car dealership and loan business.
Generate, edit, publish, and share daily original content (text, images, videos, HTML) tailored to each platform (Facebook, Instagram, Twitter, Kijiji, etc.).
Take and upload high-quality photos and videos of vehicles, including new cars and specials, and share promotional offers.
Monitor and respond to customer inquiries, comments, and reviews in a timely and professional manner to nurture community engagement and resolve issues.
Manage and optimize targeted advertising campaigns--especially during sales events--across relevant social channels.
Regularly update the websites and online galleries with accurate and appealing vehicle listings and financial product offers.
Plan and execute weekly promotions and email marketing campaigns using tools like Mailchimp.
Report on key performance metrics for campaigns and audience engagement and recommend improvements.
Stay informed on social media trends and emerging technologies and maintain brand consistency across all channels.
Qualifications and Skills
Proven experience as a Social Media Specialist, Digital Marketing Specialist, or similar role in automotive, financial services, or related sectors.
Proficiency with major social platforms (Facebook, Instagram, Twitter, Kijiji), analytics tools, and social media management suites (Hootsuite, Buffer, etc.).
Strong photo and video editing skills; familiar with design tools (Adobe Suite or equivalent).
Excellent written and verbal communication skills; able to create compelling, brand-appropriate content.
Demonstrated ability to analyze digital campaigns, track leads, and report performance.
Highly organized, creative, and results-driven with strong attention to detail and multitasking ability.
Positive attitude and ability to work independently and collaboratively.
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