Job Description

Job description Look Beauty is looking for a Social Media Specialist who will work remotely and who loves skincare and beauty. You\'ll work with a hands on, collaborative, and cross departmental team that goes above and beyond to support our customer experience and our brand Masque Bar. As a growing business, we need people that can adapt and evolve to the needs of our business, analyze and interpret metrics and translate strategy into behaviours which drive sales and improve profit. Job Summary As the Social Media Specialist you will be the first to know about trending topics. You will be a fearless leader owning the experience and engagement of our social followers and responsible for developing and executing innovative content for the brand across social media platforms including but not limited to: Instagram, Facebook, Tik Tok, Pinterest and YouTube. The successful candidate will be able to research and write about our brand, skincare and beauty trends and innovation in an informed way. This position requires someone who can work well independently and collaboratively on projects from start to finish. Duties and responsibilities This person should be a highly skilled communicator through both visual and written mediums. They will assist the creative and marketing department for the brand. Tasks include but are not limited to:

• Grow brand awareness, uphold brand voice and vision across all social media platforms.
• Produce organic social content including photo, video and text-based posts. Examples include behind the scenes, un-boxings, skincare tips, etc.
• Develop a social media strategy to increase community and connection across all relevant platforms (Instagram, TikTok, YouTube, etc).
• Create and maintain a content calendar that clearly maps out content and copy 30 days in advance of posting.
• Collect and present social media analytics on a weekly basis, clearly outlining what\xe2\x80\x99s working and what isn\xe2\x80\x99t.
• Collect and curate UGC from our community for use on our own social channels.
• Provide copy for all social media posts, email and SMS marketing, creating/strengthening keyword optimization.
• Develop and nurture new ways of communicating with our existing audience.
• Stay up to date with new social media platforms and technology, ensuring we are always early adopters of upcoming trends.
• Develop unique social media sales tactics, influencer seeding, contests, social media and email campaigns working directly with the Marketing/Sales team on execution and implementation.
• Support e-commerce team with website maintenance and updates, growing product reviews from customers & influencers.

Qualifications Mandatory Qualifications Include:

• A minimum of 2 years of relevant work experience.
• Experience in the Beauty industry / CPG Industry is a must
• A bachelor\xe2\x80\x99s degree in business, writing, digital marketing, communications or equivalent combination of education and work.
• Excellent copywriting skills with experience writing for social media, email marketing and other digital platforms.
• Photography experience, strong eye for aesthetics with the ability to create visually engaging content (photo and video) using either a phone or camera.
• Keeps up to date with current trends, media and technology.
• Excellent proofreading abilities.
• Good presentation skills.

We thank all candidates who apply, however, only shortlisted candidates will be contacted for an interview. Job Types: Full-time, Permanent Salary: From $50,000.00 per year Benefits:

• Dental care
• Extended health care
• Profit sharing
• Vision care

Schedule:

• 8 hour shift
• Monday to Friday

Application question(s):

• What is your salary expectation?

Experience:

• Social media management: 2 years (required)

Work Location: Hybrid remote in TORONTO, ON