Job Description

OPENROAD AUTO GROUP CORPORATE SOCIAL MEDIA SPECIALIST
UNLIMITED POSSIBILITIES AHEAD
Position: Corporate Social Media Specialist
Status: Full-Time
Dealership: Head Office
Department: Marketing
We believe in doing good for our customers and for ourselves. Whether it’s launching the most anticipated model of the year or purchasing a vehicle for your next adventure, great people and relationships are at every turn with OpenRoad.
We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest-growing automotive retail groups in the country (representing 21 automotive brands across 34 locations) with a shared vision to become the national automotive leader in customer experience. As one of Canada’s Best Employers and Best Managed Companies, we are looking for team players who are excited to continually learn, work hard, and take ownership of their roles.
If you love the idea of joining an organization with unlimited possibilities to accelerate your career, then apply to OpenRoad and grow with us today!
A Career at OpenRoad Means You’ll Enjoy:

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• Opportunity to work with a variety of OEM BRANDS including; Acura Audi, BMW, Genesis, Honda, Hyundai, Infiniti, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Rolls-Royce, Subaru, Toyota, Volkswagen
• Amazing Incentives including but not limited to Discounted Vehicle Purchasing Program, Boot Allowance, Computer Rebate Program, Employee Referral Program, Employer RRSP Matching
• Internal and external, training & development opportunities for skill development and growth
• Be part of collaborative, friendly, and progressive work culture with an emphasis on transparency, innovation, relationship, and empowerment
• Comprehensive extended health and dental plan tailored around Associate wellness
• Recognition and Engagement Events!

Your Contribution:

• Strategize corporate social media initiatives
• Grow corporate social media presence and followers YOY
• Create content for, manage, and execute social media marketing client work including planning, scheduling, posting, and reporting on Facebook, Instagram, YouTube, LinkedIn, and Twitter
• Run the day-to-day organic social media content generation for corporate branding accounts
• Own the OpenRoad Auto Group brand personality and execute on group account social calendar
• Champion Unlimited Possibilities Ahead through group social media
• Work with the internal marketing team on social media strategy, brand personality, and engagement
• Work with regional content co-ordinators to align social media initiatives and standards across the group
• Educate stakeholders on social media best practices by building best-practice guides and presentations
• Contribute to semi-monthly blog articles for corporate website
• Collaborate with the internal content team and corporate videographer to bring corporate video projects to life
• Strategize corporate online video content strategy, with an emphasis on growing corporate YouTube channel and audience
• Work with the internal marketing team to ensure content is consistently delivered across all viable online platforms, including offline content such as OpenRoad Driver Magazine
• Communicate with store management to coordinate photography and videos for social media
• Cover and attend corporate and dealership events
• Working with corporate communications lead to develop and organize programs that fit the OpenRoad brand, such as influencer partnerships
• Communicate with social media followers and respond to/hand over inquiries in a timely manner
• Conduct industry-specific competitive analyses and reports on gaps and opportunities
• Create monthly performance reports and monitor the company’s social media presence and performance regularly
• Coordinate and strategize with regional social media co-ordinators to align brand messaging
• Perform quarterly assessments of store social media accounts and make suggestions to improve performance
• Attend and participate in quarterly brainstorming sessions and planning meetings with regional content creators and the internal content team
• Stay current with social media trends, best practices, and platforms
• Ensure compliance with OpenRoad and manufacturers' brand standards
• This position is expected to perform other duties as assigned by management

Your Primary Skills/Experience:

• 2 years of successful social media management in a corporate or agency setting with a portfolio to support
• Bachelor’s degree - Business Administration, Journalism, or Marketing preferred
• Exceptional communication and written skills
• Strong understanding of digital marketing and associated metrics
• Strong photography, video, and post-production skills
• Proven track record of creating engaging online video content
• Successful history of managing multiple brands and distinct brand identities
• Strong social media writing skills
• Excellent time management
• Ability to prioritize and multitask in a fast-paced environment
• Know the ins and outs of the Adobe Creative Suite (primarily Photoshop, Lightroom, Premiere Pro)
• Own vehicle and valid BC Class 5 driver’s license with a clean driving record

Bonus Points For:

• Experience with Google Analytics, social listening platforms, and social media analytics tools
• Experience with SEO and SMO, keyword, and competitor research using a variety of tools
• Past experience managing social media influencers
• Knowing your way around any Canon, Sony, or Nikon system
• Having a passion for auto, pop culture, social media, technology, and experimentation
• Past experience in the automotive industry (dealership or national level)

Internal Candidates MUST apply by filling out the Internal Endorsement Form on the Intranet. Failure to complete the form will cause a delay in your application.
https://orag.bamboohr.com/jobs/view.php?id=3272
We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.
JOIN US AND GROW WITH US!
We thank all those that have applied. Only those considered for the position will be contacted.