Job Description

We are seeking a creative and strategic

Social Media Manager

to lead Corteva Canada's presence across key social platforms, including X, Instagram, YouTube, LinkedIn, and Facebook. This full-time, virtual position is responsible for developing and executing social media strategies for multiple brands, engaging audiences across Canada, and supporting business objectives. The ideal candidate will be skilled in both strategic planning and hands-on content creation and will drive action through others to source and develop content from fields and research sites nationwide.

Key Responsibilities

Strategic Planning:

Develop and implement comprehensive social media strategies for multiple brands, ensuring alignment with overall marketing and business goals.

Content Creation & Curation:

Create, curate, and schedule engaging content--including posts, videos, and photos--tailored to each platform and audience.

Driving Action Through Others:

Lead and motivate colleagues, field teams, and research site staff across Canada to contribute relevant content, including photos and videos from field locations and research sites.

Platform Management:

Manage Corteva Canada's presence on X, Instagram, YouTube, LinkedIn, and Facebook, leveraging the Sprout platform for scheduling and analytics.

Community Engagement:

Monitor, moderate, and respond to audience interactions to foster positive engagement and brand loyalty.

Asset Development:

Collect and develop multimedia assets (photos, videos, graphics) to support campaigns and storytelling, including coordination of content from field and research activities.

Cross-Functional Collaboration:

Work closely with marketing, digital, launch, and sales teams to ensure social media initiatives are integrated and support broader business objectives.

Analytics & Reporting:

Track, analyze, and report on social media performance, providing insights and recommendations for continuous improvement.

Brand Stewardship:

Ensure consistency in messaging, tone, and visual identity across all platforms and brands.

Qualifications

Education:

Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Experience:

Minimum 5 years of experience managing social media for brands or organizations; experience in agricultural marketing is an asset.

Technical Skills:

Proficiency with social media platforms (X, Instagram, YouTube, LinkedIn, Facebook) and scheduling/analytics tools (e.g., Sprout).

Content Creation:

Strong skills in photography, videography, and basic graphic design.

Leadership:

Proven ability to motivate and coordinate teams to source and develop content from diverse locations.

Analytical Skills:

Ability to interpret social media data and audience insights to inform strategy.

Project Management:

Proven ability to manage multiple brands and deadlines in a fast-paced environment.

Communication:

Excellent written and verbal communication skills.

Location:

Must be based in Canada and able to work virtually. This is a national role.

Assets

Experience in B2B or agricultural industries Bilingualism in Quebec French (English/French) * Familiarity with Sprout or similar social media management platforms