Job Description

Join our team to achieve your full career potential!



We are proactive, outside the box thinkers and doers who stop at nothing to make the iconic Laura and Melanie Lyne brands shine!

Privately owned and based in Laval, Quebec, with a strong vision for innovation and optimizing the employee and client experiences, we continue to help generations of Canadian women to look and feel their best.



As the Social Media Specialist, you will curate and execute a social media strategy that reflects our elevated brand identity while engaging both new and loyal clients.

You will also lead influencer partnerships identifying the right voices for our brand, negotiating collaborations, and managing partnerships from concept to completion.

This role blends content creation, brand storytelling, and influencer relations to ensure that Melanie Lyne's digital voice is as sophisticated and inspiring as the women we dress.



How will you support the team?



Translate marketing initiatives into a social media vision that inspires, engages, and strengthens the Melanie Lyne community. Manage the brand's organic social media calendar across Instagram, Facebook, TikTok, and Pinterest, ensuring every post reflects our elevated positioning. Identify and secure partnerships with influencers who embody our brand values, negotiate agreements, and oversee flawless execution of deliverables. Design campaigns that spark conversation, celebrate style, and drive traffic and conversion. Monitor fashion, luxury, and social trends, applying insights to keep our content innovative and relevant. Analyze performance metrics and translate them into actionable recommendations to elevate future initiatives. Collaborate with Marketing, Paid Media, and Creative teams to ensure a seamless brand voice and visual identity across all channels.

Qualifications

The people who thrive with us are/have:

3+ years of social media experience, ideally in fashion, luxury, or lifestyle brands Demonstrated success in influencer marketing, including outreach, negotiation, and contract management. Strong writing skills and an impeccable sense of tone Exceptional organizational skills and the ability to manage multiple high-profile projects simultaneously Deep appreciation for fashion, design, and luxury aesthetics Team player with a positive attitude, results driven Strong attention to detail Retail experience - an asset An advantage: Familiarity with Asana, Hootsuite, and Upfluence

Don't miss this opportunity to join an exceptional team!



Laura Canada is a family-owned retailer housing two iconic women's fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and sell our fashion collections across Canada.



We proudly employ over 2,000 dedicated team members and operate more than 140 retail store locations as well as operating laura.ca and melanielyne.com.



We attribute our success to the unwavering commitment of our teams to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion.



At Laura Canada, we believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.