Job Description

THE ROLE: Social Media Specialist
WORKSPACE: Richmond BC
THE BRAND:

We are Vancouver-designed, North American made, and globally inspired. Our belief in slowing down the fashion cycle led us to make clothing on demand and with a clear purpose – to delight our #smashtessfam. Our best-selling Romper fabric is a sustainable rayon from bamboo and cotton blend, and although it costs more for us to use it, it’s proven to stand the test of time and retain its shape and softness when treated well. We produce in our own backyard under our watchful eyes to ensure that our clothing is made in the very best working conditions by skilled and talented seamsters.
Smash + Tess was founded by a mother-daughter-bestie trio, dedicated to creating “everywear” to take you from the sheets to the streets… and beyond! Disrupting the fashion industry with chic and cozy clothing, Smash + Tess has a cult-like following from celebrities, influencers, and everyday women, because aside from our seriously cute designs, we’ve created a community that celebrates comfortability and style! We exist to make our customers lives easy- because life can be complicated and life can be hard… but deciding what to wear doesn’t need to be!
WORKING AT SMASH + TESS:
We love Mondays! Some things you should know about what it’s like to be on the Smash + Tess rocket ship:

• We are a team of collaborative, creative, authentic, and highly effective people. Together we are launching the #romperrevolution!
• We get big things done at an extraordinary pace, while making space for joy, friendship, and fun.
• The entrepreneurial spirit is alive and kicking at Smash + Tess - we move forward boldly. We believe in giving people a big job that they love, and empowering them to lead and own the area they’re responsible for.
• We thrive in a working culture where collaboration is queen. It’s important to us that each team member’s voice is heard and valued. We solve problems creatively as a team, and celebrate each other’s impact.

ROLE OVERVIEW:
We are seeking a seasoned Social Media Specialist to join our fast-paced marketing team. The Social Media Specialist will be a key player alongside our Marketing team in building and delivering an organic social strategy that inspires and engages our community, drives brand awareness, and welcomes more people to the #SmashTessFam. Our organic social channels have been a place of community and two-way conversation with our amazing followers. We are seeking someone who is excited to build on the magic that’s been created, while infusing strategy, creative thinking, and a growth mindset.

KEY RESPONSIBILITIES:

• Support building and delivering the annual social strategy that inspires, engages, and drives awareness
• Develop content calendar, owning scheduling / publishing of daily content per channel
• Partner closely with our Co-Founder and CEO for relevant content and storytelling moments (try-ons, brand stories, thought leadership, collaborations, etc.)
• Capture creative content at photoshoots and in person activations around the lower mainland and at Smashquarters
• Act as channel owner for all social media channels within the organic ecosystem
• Partner closely with the Customer Care Team to moderate social comments and engagement
• Create campaign plans for business and marketing priorities, including product launches, seasonal brand campaigns and key cultural moments
• Write creative briefs that provide clear direction to our internal copy and design team, as well as agencies or external vendors
• Participate in seasonal asset planning to ensure that unique content needs/opportunities for social are captured
• Create and curate content, including photos, made-for-social graphics, post copy, video, UGC content, and more
• Play a key role in our influencer marketing efforts, including identifying brand-right influencers, relationship building, reposting content and engaging with influencer posts
• Own weekly / monthly / quarterly reporting on KPIs, including follower growth targets, engagement and traffic
• Own all social listening efforts, including hashtag monitoring, managing social media crises, and identifying real-time marketing opportunities
• Act as the subject matter expert for all content destined for publishing on social
• Suggest and execute best practices for our social and conduct and present competitive research to inform our channel strategies to keep up with social trends
• Assist the marketing team with in person activations and live selling events
• Additional duties as assigned
  
  

QUALIFICATIONS:

• 
  
• 2-3 years experience in a specialized social or marketing role; experience working with retail brands / clients is a plus
• Located within driving distance of our headquarters in Richmond, BC, with access to reliable transportation. To successfully perform the requirements of this role, it will be necessary to be on site at our office and occasionally travel to other local offsite locations.
• Proven experience developing impactful social media strategies
• A social media maven — authentically passionate about the field of social media and tapped into emerging channels and trends highly proficient in organic social media including Instagram, TikTok, FB, etc.
• A great communicator with an ability to write excellent copy and communicate with ease
• Highly creative — known for your stand-out ideas that cut through the noise
• Flexible and agile with a desire to work in a fast-paced start up environment
• Strong global awareness with respect to cultural sensitivities
• Highly organized with an ability to manage content strategies across channels
• Strong business acumen with the ability to ensure social media strategy ladders up to Smash + Tess’ overall objectives
• Comfortable working with data, identifying meaningful trends, and turning them into action
• Cool under pressure and comfortable being the voice of the brand
• High level of ownership and personal responsibility

If this role is calling your name, we look forward to hearing from you!
Smash + Tess warmly welcomes applications from people of all backgrounds and groups. We are committed to a culture of creative collaboration that celebrates and uplifts diverse perspectives and voices.
Pay transparency is an important topic for us. At this time we’re performing a full total compensation review across our organization. We're prioritizing establishing and communicating a fair and equitable salary structure and review process, so we can speak to all our compensation conversations thoughtfully, both internally and externally. If you are contacted about your application to this role, we commit to having an open and transparent conversation about pay in our first meeting with you.
Smash + Tess was founded in a region south of the Fraser River which overlaps with the unceded, traditional, and ancestral lands of the Kwantlen, Musqueam, Katzie, Semiahmoo, Tsawwassen, Qayqayt and Kwikwetlem peoples. We acknowledge and express deep gratitude to these peoples, on whose territory Smash + Tess operates, benefits, and flourishes.