Job Description

Join our TEAM! West Coast Kids was born in 1974 and has continued to serve our valued customers as a family-owned business for almost 50 years! Located in the heart Winnipeg, Manitoba, there are now 10 locations across Canada. We are currently looking to fill the role of Social Media Coordinator to support our team based in Toronto. We are looking for an individual that can adapt and grow with our business while demonstrating leadership, dedication and hard work. The Social Media Coordinator will be responsible to build and manage social media programs and campaigns to achieve our long and short-term organizational goals. This individual should have a successful track record of running and evaluating results of social media initiatives. The ideal candidate has strong communication skills and a deep understanding of various marketing concentrations and channels. Responsibilities \xc2\xb7 Complete daily posting, maintenance, and monitoring of West Coast Kids\xe2\x80\x99 social media profiles and presence \xc2\xb7 Propose campaigns and strategies to increase lead generation, engagement and conversions \xc2\xb7 Contribute to and execute the build on social media strategy \xc2\xb7 Creates and leads the social media marketing calendar including monthly content \xc2\xb7 Write engaging, original content with a strong brand voice for all social channels \xc2\xb7 Generate content & idea creation for social media posts (captions, ideas, images etc.,reels) \xc2\xb7 Utilize a posting schedule to ensure consistency on all platforms \xc2\xb7 Facilitate online conversations with customers and respond to queries \xc2\xb7 Oversee social ad performance on Facebook, Instagram etc. \xc2\xb7 Stay up to date with changes in social platforms ensuring maximum effectiveness \xc2\xb7 Track, measure, and analyze all initiatives to report on social media ROI \xc2\xb7 Maintain up to date knowledge of social media trends, algorithms, issues and best practices \xc2\xb7 Travel to stores, conferences, and special events is required for social media filming Requirements: \xc2\xb7 Post-Secondary Education in Marketing, Communication, or related field \xc2\xb7 3+ years of Social Media experience \xc2\xb7 Must be comfortable with regular on-camera filming for product demonstrations and events \xc2\xb7 Strong knowledge of social channels and best practices \xc2\xb7 Strong creative background and ability to create content (text, image, and video) \xc2\xb7 Knowledge of social post scheduling software (Later, Hootsuite or similar) \xc2\xb7 Strong ability to work independently and within a team environment \xc2\xb7 Strategic thinker with the ability to identify supporting tactics for social media and other marketing strategies \xc2\xb7 Strong analytical skills & ability to track metrics proving ROI of social media efforts \xc2\xb7 Self-driven and independent performer with strong commitment to deadlines \xc2\xb7 Experience with Google Analytics an asset \xc2\xb7 Graphic design or video editing skills an asset \xc2\xb7 Knowledge of Facebook Ads Manager an asset Job Type: Full-time Salary: From $55,000.00 per year Benefits:

• Dental care
• Paid time off
• Store discount

• 8 hour shift
• Weekend availability

• Social Media Marketing: 3 years (preferred)