Job Description

Job Summary

We are seeking a creative and strategic

Social Media Manager

to lead our digital marketing efforts across various platforms. The ideal candidate will be responsible for developing engaging content, managing social media campaigns, and analyzing performance metrics to enhance brand visibility and customer engagement. This role offers an exciting opportunity to work in a dynamic environment, leveraging skills in e-commerce, SEO, and graphic design to drive business growth.

Duties

Develop and implement comprehensive social media strategies aligned with company goals Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, Twitter, and LinkedIn using tools like Hootsuite and Buffer Manage daily social media activities including posting updates, responding to comments, and engaging with followers Design visually appealing graphics and multimedia content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite Optimize content for SEO by conducting keyword research and integrating relevant keywords to increase organic reach Manage paid advertising campaigns on Facebook Advertising and other digital channels to boost brand awareness and sales Monitor analytics using Google Analytics and platform insights to assess campaign performance and adjust strategies accordingly Collaborate with the e-commerce team to promote products and special offers effectively through social channels Proofread all content for accuracy, clarity, and brand consistency before publishing

Qualifications

Proven experience in digital marketing with a focus on social media management Strong knowledge of e-commerce platforms and online sales strategies Proficiency in SEO techniques, keyword research, and analytics tools such as Google Analytics Skilled in graphic design with expertise in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite Experience managing social media scheduling tools like Hootsuite and Buffer Familiarity with Google Ads & other paid social media campaigns Excellent proofreading skills with attention to detail Ability to develop creative content that resonates with target audiences Strong understanding of digital marketing trends and best practices
This position is ideal for a motivated individual passionate about digital marketing who wants to make a significant impact through innovative social media strategies.

Job Type: Part-time

Pay: From $22.00 per hour

Expected hours: 15 - 20 per week

Work Location: In person