Job Description

On average it takes 5 minutes to apply for this role.
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Do you see yourself as one of those "out-of-the-box thinkers", "Technical masterminds", "Outstanding creatives", or "Mind-boggling number crunchers"? If so, we want to welcome you to the Betway family and celebrate what makes you unique!
Our global customer base is exploding and we need your skills to support us on this exciting journey! Don't look back and submit your application before the opportunity passes you by..
Who we are
We're part of Super Group, the NYSE-listed digital gaming company behind some of the world's leading Sports and iGaming brands.
At Betway, we're driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.
Who we're looking for
We're on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us to facilitate and execute Betway's social media strategy across the Ontario region, driving brand engagement, customer acquisition, and retention through compelling content and campaigns focused on popular sports (NHL, NFL, NBA, Soccer) and casino offerings. This role will be pivotal in shaping Betway's voice and presence across platforms, ensuring alignment with brand values and regulatory standards.
At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you'll find a supportive environment where your skills can flourish and your career can soar.
Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.
Why we need you
We're on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. Betway's social media channels are a vital part of our mission to become the #1 sports betting brand in Ontario.
As Social Media Manager, you'll be at the heart of our digital presence - bringing the biggest sporting and cultural moments to life across our platforms. You'll shape how fans experience Betway online, ensuring our voice is bold, engaging, and always ahead of the game
We require a dynamic, innovative and driven candidate, who is a North American sports guru capable of cementing us as a thought leader in the industry. The perfect candidate will also understand the casino product and be able to turn insights into actions and identify key opportunities to amplify Betway's presence.
Betway has a roster of global ambassadors and partnerships that you will be working closely with, this includes; Thierry Henry, Ottawa Senators, Williams F1 team, Golden State Warriors, Philadelphia 76ers, Arsenal, Man City, Chelsea, Atletico Madrid and many more.
What you'll be doing
As part of your role, your responsibilities will include:

• Strategic leadership across all social media platform
• Implementing the global social media strategy across sports & casino verticals
• Assisting the HOS in expanding Super Group's social ecosystem
• Aligning content and campaigns with broader marketing goals and brand positioning
• Content & Campaign management - utilise productivity tools and smart planning to deliver relevant, timely and engaging content
• Boosting and paid campaign support to achieve business objectives and KPIs.
• Curating and scheduling high-impact content across all platforms (Meta, Snapchat, X, TikTok, YouTube)
• Collaborating with design and wider social media teams to produce engaging multimedia assets
• Leading real-time and reactive coverage of major sporting events and cultural moments
• Community Management - Daily 'fan-first', human approach to solving problems and nurturing our audience. Working with the Customer Service team to enable an efficient system to resolve issues fast
• Reporting and tracking KPIs - Collect and analyse performance data to optimise the strategy for maximum performance. Providing actionable recommendations based on insights and expertise to the HOS
• Stakeholder collaboration with global teams including Marketing, Digital, Social Media and Sponsorship
• Brand Guardian - work closely with the compliance and legal teams to ensure that output is always compliant with the Alcohol and Gaming Commission (AGCO) and responsible gaming standards
• Developing influencer marketing strategies - Liaise with influencers, partnerships and external agencies
• Maintaining brand values, tone of voice and consistency across all social media channels
• Being always uphold and protect Betway's brand integrity
• Curating and leading social activations around key events
• Ensuring consistency between Social Media content strategy and Paid Social strategy for a full-funnel approach
• Analytical focus

Conduct post-campaign performance analysis and evaluation * Providing regular performance reports to key stakeholders (weekly, monthly, quarterly), including participation in Quarterly Business Reviews

• Staying updated on industry trends, innovations and technological advancements.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.
Essential skills you'll bring to the table
The necessary skills that we require for this role include:

• Proven success managing social media for a B2C brand, ideally in sports, entertainment, gaming or betting
• Deep understanding of Canadian sports culture and fan behaviour
• Data-driven mindset with proficiency in analytics platforms and reporting
• Strong copywriting and storytelling skills with the ability to convey complex ideas clearly and effectively, alongside a flair for engaging digital audiences
• Proficiency in social media management tools & platforms
• Ability to thrive in a fast-paced environment, balancing multiple priorities
• Proven record of participating in successful social media content/campaigns for a brand
• Experience in conceptualising content ideas and briefing creatives to a design team
• Flexible to work outside standard working hours when required
• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals & KPIs
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
• Understanding of influencer marketing and management
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope

Desirable skills you've got up your sleeve
It would be great if you also have some the following skills:

• 5+ years experience in Social Media Management, ideally within the sports marketing or igaming industry
• Familiarity with Canadian advertising and gaming regulations (AGCO).
• Creative flair with a sharp eye for trends & audience insights
• Passion for sports and casino gaming
• Experience executing paid campaigns
• Degree in marketing or related online qualification
• Meta, Snapchat and other Social Media platforms Ads certification
• Understanding of online marketing technical aspects (e.g. tracking, analytics tools)
• Strategic thinking with hands-on execution ability and good organisational skills
• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies

Bonus points:

• Bilingual proficiency (English/French)
• Familiarity with Digital Marketing channels such as SEO with content amplification strategies
• Experience leading production teams to create quality content and campaigns

Should you not hear from us within 2 weeks, please assume your application has not been successful.

Skills Required