Overview:
At KPMG, you'll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.
The role within the Strategic Communications Team will drive communication approaches to protect and enhance the firm's reputation while supporting its overall Trust and Growth ambition, leading the development and execution of our global social media strategy, and overseeing a team of currently three social media managers and coordinators.
What you will do:
Lead and execute the KPMG global social media strategy that aligns to the firms strategy, as well as have oversight and governance for all KPMGI social media channels
Ensure KPMG use of social media extends audience awareness and reach of KPMG content, encouraging commentary and engagement for various social platforms, including but not limited to Facebook, Instagram, LinkedIn, and emerging platforms
Lead and foster a global social media internal community, and act as a trusted strategic advisor to business leaders and member firms
Serve as an external ambassador for the KPMG brand including the early identification of positive and negative reputational stories and ensuring that relevant stakeholders are immediately engaged
Monitor and analyze social media performance metrics presenting analysis, insights and recommendations to internal stakeholders for channel optimization
Stay up to date with the latest social media trends, tools, and platforms, and proactively seek new channels to market and innovate to engage with our audience in different ways
What you bring to this role:
Minimum of ten years of experience in communications, with a strong focus on social media. Ideally a professional with at least seven years of experience within professional services or highly matrixed global organization
Bachelor's degree from an accredited college or university or equivalent work experience/ related field (i.e., Communications, Social Media or Digital marketing)
A commercial approach, understanding how social media activity translates to business outcomes
Excellent communication, writing and facilitation skills are essential as is the ability to liaise, influence, challenge effectively and build relationships at senior management, peer, and team level
Proven track record in content development and a sound understanding of multi-channel marketing techniques (ideally within professional services or related sectors); creative and innovative approach
The ability to implement both strategic and tactical initiatives, and to manage multiple projects
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