Job Description

Location:

Markham, ON

Reports to:

Marketing Manager & VP

About Yogen Fruz

Yogen Fruz is a global frozen yogurt brand that's been serving smiles since 1986. With hundreds of locations worldwide, we're on a mission to make healthy living fun, fresh, and delicious, from our iconic stores to our new retail and product launches.

We're looking for a

Social Media & Content Manager

who lives and breathes short-form content. Someone who can concept, film, and edit videos that stop people mid-scroll, and tell the Yogen Fruz story in a fun, visually captivating way across TikTok, Instagram, Youtube and emerging social platforms.

Role Overview

The Social Media & Content Manager will lead day-to-day content creation and community growth for Yogen Fruz. This is a hands-on creative role, ideal for someone who's part videographer, part editor, part storyteller. You'll work directly with our marketing and brand teams to capture real moments in-store, showcase new products, and build a loyal digital community that connects with our fresh, vibrant brand.

Key Responsibilities

Content Creation & Videography

Conceptualize, film, and edit engaging short-form videos (TikTok, Reels, YouTube Shorts) that highlight products, people, and the brand experience. Capture in-store and behind-the-scenes footage for campaigns, product drops, and franchise showcases. Manage the content calendar and ensure a steady flow of high-quality, on-trend video content.

Social Media Management

Post, engage, and respond daily across all brand channels. Stay on top of platform trends, audio, and creative styles to keep content fresh and relevant. Collaborate with franchisees and team members to source authentic, local content from stores worldwide.

Campaign Execution & Collaboration

Work with marketing and design teams on cross-brand campaigns and limited-time offers (LTOs). Help develop influencer partnerships and UGC programs that expand brand reach. Support retail, franchise, and new product initiatives through creative storytelling.

Analytics & Growth

Monitor performance metrics and optimize content based on engagement, reach, and audience insights. Report monthly on content performance and social growth.

Qualifications

1-7 years experience in social media, videography, or digital content creation (F&B, lifestyle, or retail preferred). Proven experience shooting and editing vertical video content for TikTok and Instagram. Skilled with mobile and DSLR videography, lighting, and editing software (CapCut, Premiere Pro, Final Cut, or similar). Creative eye for framing, sound, and storytelling, with a natural sense of what performs online. Strong understanding of current social trends, audio use, and viral content mechanics. Entrepreneurial, self-motivated, and comfortable filming on the go in fast-paced environments.

What We Offer

Competitive salary + creative performance incentives. Freedom to experiment and help shape the visual voice of a global brand. Access to cross-brand opportunities within IFI (Pinkberry, Sweet Jesus, Swensen's, and more). A collaborative and fun environment where your creativity directly drives growth.
Job Types: Full-time, Permanent

Benefits:

Dental care Extended health care On-site parking Paid time off
Ability to commute/relocate:

Markham, ON L3R 8V2: reliably commute or plan to relocate before starting work (required)
Application question(s):

Are you legally eligible to work in Canada? Will you now or in the future require immigration sponsorship for an employment visa or work permit status? What is your desired salary? (Please provide a range)
Experience:

social media, videography, or digital content creation : 1 year (required)
Work Location: In person