Job Description

Position:

Social Media and Web Administrator

Department:

Marketing

Reports to:

Marketing Manager

Location:

Hybrid - Guelph laboratory facility and Evolved's Saint George ON.

Compensation:

Competitive salary based on experience.

About Evolved Extraction Solutions

Evolved Extraction Solutions is a leader in cannabis extraction technology, providing industrial processing equipment, supply chain solutions, and process optimization to maximize efficiency and profitability for our clients.

We are a sales and marketing-led company that prioritizes aggressive pipeline generation, fast execution, and market domination. We have a culture of growth and personal responsibility.

POSITION SUMMARY

The Social Media and Web Administrator position is an entry-level role responsible for social media content creation, community engagement, and supporting our digital marketing initiatives. This position requires working on-site 3 days per week at our Guelph laboratory facility to create compelling on-location content including videos, photos, and other multimedia assets that leverage and empower our marketing strategy. The Social Media and Web Administrator professional will focus on building and nurturing online communities across social media platforms, creating engaging content, managing basic website updates, and supporting lead qualification efforts. This role offers potential for long-term career advancement, and the ideal candidate will be seeking opportunities for sustained growth and personal development.

KEY RESPONSIBILITIESSocial Media & Community Management

Execute social media strategy across platforms such as Instagram, Facebook, YouTube, Twitter, and LinkedIn Manage content calendar and ensure consistent posting schedule Engage with online communities and foster community growth through meaningful interactions Create engaging and visually appealing content that aligns with the company's brand standards Monitor community engagement metrics and response times

Content Creation & Production

Create compelling on-site content including videos, photos, and multimedia assets at our Guelph laboratory Utilize video editing and visual software tools to produce high-quality content Apply graphic design principles to create social media graphics and digital assets Develop content that leverages and empowers our overall marketing strategy Ensure all content maintains brand consistency and quality standards Support preparation of branded materials including swag, gifts, conference materials, and client onboarding packages

Website Management & Analytics

Perform basic website updates and content management using WordPress Publish blog posts and update website content as needed Monitor and report on social media analytics and community growth metrics Track engagement rates and content performance

Sales & Lead Support

Assist with lead qualification processes Support sales team with content and community insights Contribute to sales conversion through community engagement

Performance Accountability & Reporting

In this role, success will be measured across key performance areas, including:

Social Media Engagement

- Activity and growth across all platforms

Audience Growth

- Increase in followers, subscribers, and reach

Video Performance

- YouTube watch time and content views

Website & SEO Traffic

- New users, search impressions, and clicks

Content Consistency & Quality

- Publishing cadence and brand alignment

Blog & Landing Page Optimization

- Regular updates with SEO best practices

Community Responsiveness

- Engagement with comments and messages

Lead Support & Conversion Impact

- Supporting the marketing funnel with qualified traffic
Performance will be supported by clear KPIs reviewed regularly with the Marketing Manager, and aligned to team-wide goals.

EXPERIENCE REQUIREMENTS

Technical Skills

Basic proficiency in video editing software and techniques (Premiere Pro or CapCut experience preferred) Basic graphic design capabilities and knowledge of design software (Adobe Creative Suite, Canva) Basic WordPress skills for website updates and content management Social media platform management experience across multiple channels Content creation abilities including photography and videography Analytics tools familiarity for tracking engagement and performance Basic understanding of content calendar management Copywriting skills with ability to create compelling content for social media and blogs Experience with CRM systems (HubSpot preferred) and business management software (NetSuite an asset)

Professional Requirements

Approximately 3 years of experience in social media and digital marketing, or equivalent combination of education and experience. Willingness to travel to other locations and client facilities for content creation as needed Strong written and verbal communication skills in English for community engagement and brand messaging Detail-oriented approach to content creation and community management Ability to manage multiple projects and meet content deadlines Creative mindset with ability to produce engaging multimedia content

TOOLS & EQUIPMENT

The Company will provide the following equipment for content creation and distribution.

Access to professional software including HubSpot (CRM), Adobe Creative Suite, CapCut, Canva, and NetSuite Content approval workflow system for publishing compliance Analytics and reporting tools for performance tracking

PREFERRED QUALIFICATIONS

Post-secondary education in Marketing, Communications, Graphic Design, or related field 1-3 years of social media management experience Cannabis industry knowledge preferred Experience with lead qualification processes CRM knowledge and experience -- hubspot or Netsuite B2B communication skills Community management experience with proven engagement growth Copywriting experience with demonstrated ability to create compelling social media and blog content

WHAT WE OFFER

Competitive entry-level salary commensurate with experience Hybrid work schedule: 3 days on-site at our Guelph laboratory facility and 2 days working from Evolved's Saint George ON location or from home, depending on the needs of the business. Comprehensive benefits package Professional development opportunities with company-sponsored training Clear path for career advancement within our growing organization Collaborative and supportive work environment Access to cutting-edge laboratory facilities and technology

GROWTH OPPORTUNITIES

This position is designed for long-term career development with opportunities to:

Specialize in areas of interest (content creation, community management, digital strategy) Lead content creation projects and community initiatives Expand into marketing strategy and campaign development Mentor future junior team members Take on increased responsibilities in analytics and performance optimization

REPORTING STRUCTURE & COLLABORATION

This position reports directly to the Marketing Manager and will work closely with both the Marketing Manager and Sales team to ensure alignment of content strategy with business objectives. The role requires strong collaborative skills to coordinate content creation, campaign execution, and lead qualification efforts across departments.

Why Join Us?

Clear path and growth opportunities within the marketing team for career development. Creative ownership and autonomy in shaping the company's online presence and brand voice Direct collaboration with the Marketing Manager and visibility to the executive team. Real impact on audience growth, lead generation, and brand engagement in a fast-moving, innovation-driven industry. Be part of a collaborative and growth-oriented marketing team where your contributions are seen and celebrated.

Evolved Extraction Solutions is a merit-based employer fostering an inclusive, high-performance, and growth-driven culture.

To Apply:

Please send your

resume and cover letter

to

isamar@evolvedextraction.com

with the subject line:

"Application - Social Media and Web Administrator"

Job Type: Full-time

Pay: $42,000.00-$52,000.00 per year

Additional pay:

Overtime pay
Benefits:

Company events Dental care Extended health care Paid time off Tuition reimbursement Vision care Work from home
Schedule:

Monday to Friday
Ability to commute/relocate:

Guelph, ON N1H 4B3: reliably commute or plan to relocate before starting work (preferred)
Language:

English (required)
Location:

Guelph, ON N1H 4B3 (preferred)
Willingness to travel:

25% (preferred)
Work Location: In person