Job Description

Job Summary

We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in digital marketing, with a focus on e-commerce and social media management. This role requires expertise in crafting engaging content, analyzing performance metrics, and implementing effective strategies to enhance our online presence across various platforms.

Responsibilities

Develop and execute social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, Twitter, and LinkedIn. Create visually appealing graphics and content using Adobe Creative Suite, including Adobe Photoshop and Illustrator. Manage social media accounts using tools like Hootsuite and Buffer to schedule posts, monitor engagement, and analyze performance metrics. Conduct keyword research and SEO optimization to improve organic reach and visibility of posts. Collaborate with the marketing team to align social media campaigns with overall business goals and promotions. Utilize Google Analytics to track website traffic from social media channels and adjust strategies based on data insights. Implement Facebook Advertising campaigns to drive targeted traffic and conversions for e-commerce initiatives. Proofread all content for accuracy, clarity, and adherence to brand voice before publication. Stay updated on industry trends, best practices, and emerging technologies in digital marketing.

Qualifications

Proven experience in social media management or digital marketing, preferably within an e-commerce environment. Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design tasks. Familiarity with social media management tools such as Hootsuite and Buffer. Strong understanding of SEO principles and keyword research techniques. Experience with Facebook Advertising campaigns is a plus. Excellent written communication skills with a keen eye for detail in proofreading content. Ability to analyze data using Google Analytics to inform decision-making processes. Creative mindset with the ability to generate innovative ideas for engaging content. Join our team as a Social Media Specialist where your creativity will help shape our brand's online identity!
Job Type: Part-time

Pay: $17.20-$20.00 per hour

Expected hours: 10 - 15 per week

Work Location: In person