Job Description

Role summary

Fitness Avenue is hiring a hands-on

Shopify eCommerce Manager

to run

day-to-day ownership of our Shopify Plus store

(excluding paid media execution). This is a performance + execution role covering

collections, navigation, product pages, onsite merchandising, CRO/testing cadence, promo implementation QA, platform hygiene, and weekly reporting.

You will operate with autonomy and provide clear weekly reporting to leadership.

What success looks like:

Conversion rate and shopping experience improve through clean merchandising and CRO. Product pages and collection pages are consistently high quality and launched on time. Promos run correctly (discount logic, exclusions, cart/checkout totals) with zero avoidable issues. Storefront issues are detected early and resolved fast (before they cost money). Weekly reporting is consistent:

numbers + risks + decisions needed only.

Responsibilities:

Storefront performance (merchandising + CRO)

Improve conversion through onsite merchandising:

navigation, collections, filters, sorting rules, featured products, internal linking, badges/labels, and onsite discovery.

Run a steady

CRO program

: maintain a prioritized backlog, launch tests, measure outcomes, ship winners, document results. Diagnose funnel performance (ATC ? checkout start ? completion) and ship fixes.

Product pages + collection pages

Product pages:

build and maintain PDPs to standard (accurate specs, media completeness, clear structure, trust/clarity blocks, compatibility notes where relevant, correct policy messaging using approved language).

Collection pages:

build and maintain collections (sorting rules, featured products, filters, internal links, and conversion-focused layout). Maintain a listing quality system for priority SKUs (top-selling / highest-profit items first).

Promo execution (implementation + QA)

Implement promos based on approved promo briefs (dates, mechanics, exclusions, messaging). QA promos end-to-end: included/excluded SKUs, stacking behavior, cart totals, checkout totals, messaging accuracy. Maintain a rollback plan and monitor performance during launch windows.

Shopify Plus platform ownership

Own storefront hygiene: theme/app change control, QA discipline, rollback readiness. Monitor and resolve platform issues (app conflicts, speed issues, tracking breaks, checkout friction). Maintain a change log (what changed, when, why, impact).

Reporting

Produce a weekly

one-page executive report

(numbers + risks + decisions needed only). Report on core KPIs (conversion, revenue per session, AOV, funnel steps, top collections performance) and what shipped that week.

Cross-functional coordination

Work closely with Digital Marketing, Content, and Operations to keep launches, merchandising, and onsite messaging aligned. Paid media strategy/execution is handled by marketing; this role owns onsite Shopify performance and implementation quality.

Requirements

(non-negotiable)

3+ years

hands-on Shopify management with

Shopify Plus

experience. Experience managing a Shopify store at

$500k+/month+ revenue

and

500+ SKUs

(we are larger). Proven CRO/optimization experience with measurable outcomes (examples with numbers required). Strong merchandising capability: collections, navigation, filters, and onsite discovery. Strong process discipline: QA checklists, change control, rollback thinking, and documentation. Able to operate independently: identify problems, propose solutions, and ship improvements without constant supervision.

Preferred

Experience selling a mix of

small items + large/heavy items

(shipping complexity). Strong interest in fitness (training, sport, coaching, etc.) -- culture fit matters. Post-secondary education preferred or equivalent proven experience.

Application requirements (required)

To be considered, submit all of the following:

Loom video (3-5 minutes) -- NDA-safe:

walk through a

public storefront

you worked on (no admin screens). Explain what you owned, what you improved, and results in ranges. Do not include confidential dashboards, internal data, customer data, or NDA-protected information.

One-page first 30-day plan:

what you would audit first and what you would ship in weeks 1-4. Resume.
Job Types: Full-time, Permanent

Pay: $70,000.00-$95,000.00 per year

Benefits:

Casual dress Company events Dental care Disability insurance Extended health care Life insurance On-site parking Store discount Vision care
Ability to commute/relocate:

North York, ON M3J 2C6: reliably commute or plan to relocate before starting work (required)
Application question(s):

Describe the largest Shopify store you directly managed (monthly revenue, SKU count & what you were personally accountable for) List 2-3 changes you personally shipped that improved store performance.
Include baseline ? result (percent or range is fine).

Paste your Loom link (3-5 min). Confirm it is NDA-safe (no admin screens, dashboards, customer data, or confidential info) What does fitness look like in your weekly life?
(Training/sport/coaching/etc. Short answer.)

Why are you applying to Fitness Avenue? Desired salary range (CAD) and earliest start date? Describe your triage sequence when conversion rate drops sharply overnight.
Experience:

Shopify Plus: 3 years (required) Ecommerce: 3 years (required) GA4: 2 years (required)
Work Location: In person