Job Description

Service Marketing Specialist - 12 Month Contract/Acting
Rank 4
Scarborough, ON (Hybrid)
Deadline: Please apply by July 30th 2024
Toyota Canada Inc. (TCI) currently has an exciting opportunity for someone passionate about digital marketing to join our Service Retention department. This is a 12-month contract/acting opportunity and will report to the Manager of Service Marketing. The successful candidate will be responsible for designing, implementing and managing digital marketing programs which align with national objectives and strategies to improve customer retention and parts sales.
What Well Bring:
Company & Culture
A hybrid work environment
A work environment built on teamwork, flexibility and respect
Professional growth and development programs to help advance your career
A focus on respect for people and continuous improvement
Summer Hours - condensed work week during the summer
Benefits
Competitive compensation package
Extended health care and dental benefits effective immediately
Associate vehicle discount program
Paid holiday shutdown and competitive paid time off benefits
What Youll be Doing:
Develop, implement, and manage Parts and Service Dealer programs to support parts sales performance, enhance customer retention, and drive profitability
Lead and assist in the design, production, launch and support of Service Marketing campaigns and programs
Develop, implement, analyze, and report on Service Marketing campaign/program performance; use insights to support the presentation of data-driven improvement opportunities
Design and develop promotional support and reference materials consistent with corporate brand direction and objectives
Collaborate with Tier 1 (National) agency partners to define and deliver strategic marketing initiatives (digital, print, email, mail, out-of-home, etc.) that promote education, awareness, and consideration of Toyota Genuine Parts & Service
Support Tier 2 (Regional) Dealer advisory boards and agency partners in the design and delivery of aligned marketing initiatives that promote Service appointment conversions and Toyota Genuine Part sales
Support the analysis of key parts sales trends at the National and Zone level to identify promotional opportunities
Conduct research to determine the viability of new opportunities for Service Marketing
Prepare planning documentation using PDCA (Plan, Do, Check, Act) principles for Tier 1 (National) strategic programs and activities
Liaise with TMNA (Toyota North America), TMC (Toyota Japan), and other affiliates to support best practice sharing and foster continuous improvement
Collaborate with suppliers in support of shared key product promotion
Engage with field staff, dealer partners, and other internal/external stakeholders to exchange information and gather feedback on Service Marketing campaigns/programs; leverage feedback to recognize and propose new opportunities and/or opportunities for kaizen (continuous improvement) to management
Assist in the organization of meetings/conferences and preparation of related materials (reporting, performance metrics, presentations, etc.)
Prepare and deliver presentations to National, Zone, Dealer, and other internal/external stakeholders in relation to strategic opportunities, information sharing, awareness, and annual planning activities
What Youll Bring:
University/College degree in marketing, business administration or related discipline
Experience working in the marketing field with strong digital marketing knowledge
Strong analytical, administrative, organizational, and project management skills
Proven ability to initiate and improve work processes to increase efficiency
Excellent oral and written communication skills with the ability to present confidently
Strong time management skills
Proven ability to build successful partnerships
Committed team player
Highly proficient with Microsoft Office Suite (Outlook, Excel, PowerPoint, Access, Project, Teams, Power BI, etc.)
Bilingual (English/French) is an asset
About Us
Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.
What Sets Us Apart?
A focus on People, Passion for Toyota, Innovation and Make Things Better has made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.
What You Should Know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law. Please advise us at any point during the recruitment and selection process or your employment if you require accommodation.
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