Job Description

SEO Specialist - Local Search & Google Business Support

We are seeking an experienced and detail-oriented SEO Specialist to support our growing portfolio of clients, with a focus on Local SEO and Google Business Profile (GBP) management. This role involves maintaining high-quality local search visibility through strategic posting, profile optimization, outreach, link-building, and performance tracking.

Key Responsibilities

Google Business Profile Management

Create and publish relevant, engaging GBP posts. Update and maintain services, products, descriptions, and profile details. Monitor and respond to customer reviews in a professional, consistent manner. Ensure profiles follow current best practices for visibility and compliance.

Local SEO Execution

Use tools such as BrightLocal and Semrush to track rankings, audits, citations, and competitive insights. Support link-building and outreach initiatives that strengthen local authority. Identify optimization opportunities and implement updates across client profiles and supporting assets. Monitor local search trends and recommend improvements.

Content, Design & Tools

Use Canva to create clear, visually consistent graphics for GBP posts when required. Use AI tools to support content drafting, research, and workflow efficiency. Apply SEO and analytics software to measure performance and guide decision-making.

Requirements

Proven experience managing and optimizing Google Business Profiles. Strong understanding of Local SEO fundamentals, including citations, reviews, ranking factors, and on-platform engagement. Experience with BrightLocal, Semrush, or similar SEO platforms. Ability to manage link-building and outreach tasks effectively. Proficiency with Canva for basic design work. Strong written communication and organizational skills.

Preferred Qualifications

Previous experience in an SEO, digital marketing, or local search role. Familiarity with additional SEO tools, automation platforms, or reporting systems. Ability to work independently and collaboratively within a remote or distributed team environment.
If you're passionate about Local SEO and enjoy helping businesses grow through stronger online visibility, we welcome your application. We look forward to connecting with you.

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits:

Dental care Extended health care Work from home
Application question(s):

Do you have experience using Semrush? Please provide details. Do you have experience using Bright Local? Please provide details. Do you have experience using Canva? Please provide details. Please provide details of your experience specific to Local SEO and Google Business Profiles. Are you currently working? If so, why are you leaving? Why do you think this role would be a good fit? When are you hoping to start working in a new position? Do you have a home office free from distractions including a good computer, fast internet and headset? Do you have any experience managing Google Business Profiles? Please provide details. Do you have experience using ChatGPT/Gemini and other AI tools?
Experience:

Local SEO: 3 years (required)
Work Location: Remote