Job Description

Overview

An SEO Specialist is responsible for improving website visibility and driving organic traffic through strategic keyword optimization, content enhancement, and performance analysis. They monitor search trends, implement on-page and off-page strategies, and ensure websites rank higher in search results to boost brand awareness and digital growth.

Responsibilities

Keyword Research and Analysis

: Conduct comprehensive keyword research to identify high-value keywords and opportunities for content optimization and growth.

On-Page and Off-Page SEO

: Develop and implement on-page and off-page SEO strategies, including link building, metadata optimization, and optimizing website elements like headings, images, and content to align with SEO best practices.

Content Strategy Development

: Collaborate with content creators to produce high-quality, SEO-friendly content that resonates with target audiences and drives organic traffic. SEO content writing skills are a plus, including the ability to craft compelling, keyword-optimized articles, blog posts, product descriptions, and landing pages that balance user engagement with search engine requirements.

Content Optimization

: Optimize website content across various platforms, including WordPress, ensuring alignment with SEO best practices for maximum visibility.

Technical SEO

: Audit and enhance website performance, including site speed, mobile-friendliness, crawlability, and indexability, to ensure compliance with search engine algorithms.

Link Building

: Execute strategies to acquire high-quality backlinks from reputable sources to boost domain authority.

Performance Monitoring and Reporting

: Analyze website performance using tools like Google Analytics, Google Search Console, and SEMrush to inform decision-making, monitor SEO performance metrics, and provide actionable insights through regular reports, adjusting strategies as necessary to maximize results.

User Behavior Tracking

: Utilize Google Tag Manager for effective tracking and analysis of user behavior on the site to support data-driven SEO decisions.

Competitor Analysis

: Analyze competitors' SEO strategies to identify opportunities and maintain a competitive edge in search rankings.

Industry Trends and Algorithm Updates

: Stay updated on the latest trends in SEO, digital marketing, and search engine algorithms to adapt strategies and maintain a competitive edge.

Collaboration

: Work with marketing, web development, and design teams to integrate SEO strategies across digital platforms.

Local SEO

: Optimize business listings and content for local search visibility, including managing Google My Business profiles.

Note:

Roles are not limited to the tasks listed above. Additional responsibilities may be assigned as needed to support the team.

Qualifications

Proficient in HTML, CSS, and JavaScript for effective website optimization. Experience with content management systems (CMS) such as WordPress for seamless content updates. Proficiency in using SEMrush for keyword research, competitor analysis, and performance monitoring. Experience using various SEO tools for analysis and reporting purposes. Experience in SEO content writing, including creating keyword-optimized articles, blog posts, or web content, is an asset.
Job Type: Full-time

Pay: $18.50-$21.25 per hour

Expected hours: No less than 30 per week

Benefits:

Casual dress On-site parking
Work Location: In person