Job Description

The

SEO Specialist

is responsible for executing, managing, and improving search engine optimization (SEO) strategies to increase a website's visibility and drive organic traffic. They typically work with on-page SEO efforts, monitor analytics, and assist in keyword research, topical mapping, and content creation. Here's a detailed job description:

Job Summary:

The SEO Specialist will work closely with the SEO and digital marketing teams to optimize websites, increase organic search traffic, and improve search engine rankings. This position involves technical SEO, content optimization, keyword research, topical mapping, and performance analysis. The ideal candidate will have a solid understanding of SEO principles and techniques with hands-on experience in applying SEO strategies.

Key Responsibilities:

SEO Strategy Implementation

:

Assist in developing SEO strategies and campaigns for clients and company websites. Implement on-page SEO improvements, including title tags, meta descriptions, headers, and internal linking. Support content teams in creating SEO-friendly content by providing keyword recommendations and optimizing on-page content.

Technical SEO

:

Conduct technical audits to identify and fix website issues (e.g., crawl errors, page speed, mobile-friendliness). Ensure proper site architecture, URL structure, and optimization of images and multimedia. Collaborate with developers to implement SEO recommendations and resolve technical issues.

Keyword Research & Analysis

:

Perform keyword research to identify high-traffic keywords and opportunities. Analyze keyword trends and competitor websites to inform content strategy and optimization efforts.

Performance Tracking & Reporting

:

Monitor and report on key SEO metrics (traffic, rankings, backlinks, conversions). Use tools like Google Analytics, Google Search Console, etc., to track SEO performance and identify areas for improvement.

Local Search Optimization:

Optimize Google My Business (GMB) profiles and other local listings. Ensure the accuracy of the business name, address, and phone number (NAP) across all local directories and websites. Implement schema markup to enhance visibility in local search results. Optimize the website for location-based keywords and content to attract local traffic.

Content Collaboration

:

Work with the content team to ensure that blogs, articles, and other content are optimized for SEO. Advise on content structure and keyword targeting.

Continuous Learning

:

Stay up-to-date with the latest trends, algorithm updates, and best practices in SEO. Continuously refine SEO strategies based on performance analysis and industry changes.

Required Skills and Qualifications:

Proven experience (4-5 years) in SEO, with a solid understanding of on-page strategies. Working with SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.). Strong understanding of technical SEO concepts such as website structure, schema markup, page speed optimization, and mobile optimization. Experience with keyword research, topic analysis, and topical mapping strategies. Ability to analyze and interpret SEO data to make informed decisions. Strong communication and collaboration skills, with the ability to work cross-functionally with different teams. Basic understanding of HTML, CSS, and JavaScript (not necessarily as a developer but to communicate with developers effectively). Familiarity with A/B testing, CRO (Conversion Rate Optimization), or other growth marketing techniques. Experience with content management systems (e.g., WordPress, Duda).
Job Type: Full-time

Benefits:

Work from home
Schedule:

8 hour shift
Application Question(s):

Interviews are conducted following Central Daylight Time. Are we amenable to being interviewed during this time?
Experience:

SEO: 5 years (Required) SEO tools: 5 years (Preferred)
Work Location: Remote